Yes, Pudgy World looks great! But the real risk/potential of this game is in web2 Pudgy World is developed in-house by @pudgypenguins so it makes sense for them to use their socials to promote it How? By asking their 2M fans on IG to help Pax find Polly What I see from this: 1️⃣ Most of the Pudgy Penguins fans on Instagram are sad about it and they hope to find Polly again 2️⃣ Some are even saying that they follow this page for happy, cute, and romantic content… not for whatever tf this is 3️⃣ They are saying this better have a happy ending 😅 That shows you how emotionally invested Pudgy Penguins fans are to Pax and Pengu’s love story And making these kinds of sad content is a risk the team is taking for @PudgyWorld_ Now what I’m wondering is… how many were they able to onboard to Pudgy World directly from Instagram via this storyline I hope we can get some sense on that 🐧