If you don’t understand why Zuck had to get moltbook 1) Zuck believes there are “a finite number of different social mechanics to invent. Once someone wins at a specific mechanic, it’s difficult for others to supplant them without doing something different” 2) moltbook, he believes, has invented one of these social mechanics 3) He does not care if 50% of moltbook was prompted by users, in fact this is better for him because he’s more uncertain on AI agent attention value than human attention value 4) That a large number of accounts were faked is also irrelevant. What matters is that every OpenClaw instance awakes knowing or finding out that moltbook is the social site for claws. 5) In effect, the memetic gravity of moltbook has been established even though it might have been faked. 6) This is Zuck’s genius.