Everyone's chasing the AI hype. I've been thinking about something else. Yesterday, my former partner called me and we talked for over an hour. He's one of the few truly intelligent and insightful people I've met. We discussed how so many people have been anxious these past two years—afraid of being replaced by AI, afraid of missing out on opportunities, afraid of not being fast enough. So they frantically learn tools, frantically chase trends, and frantically produce content. This AI whirlwind has been so fierce that it's left many people bewildered. Too many people around me are arming themselves with AI to be just like everyone else. Searching for trending topics, searching for traffic-generating techniques, and so on. It's a very paradoxical situation: when everyone is using the same AI, the same prompts, and the same formulas to create content, what's the real competition? With the help of AI, it's easy to aggregate various trending topics, easily test X's traffic rules, and generate copy in minutes. We're all using the same AI, the same techniques, and ultimately giving the same standard answers. Then where is our value? I've never really agreed with the definition of a KOL in the Chinese-speaking world, because opinions require very strong trust and endorsement. However, while AI is robbing KOLs of their tool-like attributes, it's also increasingly distancing them from trust. Everyone's enthusiastic about researching various techniques, but few mention the most fundamental aspect of KOLs: trust! Trust isn't integrity; it's our journey, something we've accumulated bit by bit through wind, rain, and sun; it's life experience—something AI can never replicate. I'm a staunch supporter of AI, but I'm also the one behind it who will truly pay the price. AI can help me find techniques, trending topics, and traffic; if it makes a mistake, it can be easily replaced. But what about me? A beautiful appearance is commonplace, but a truly interesting soul is rare! When AI brings equality in technology and information, eliminating differentiation, when everyone knows what you know, who are you? What do you want? What do you consider important? What skills do you possess that others can't acquire through AI? These are questions we must all understand!