. @tomerlondon, Co-Founder & CPO of @GustoHQ, on the lunch that launched Gusto: "It was weeks, weeks of these conversations — learning about what works, what doesn't." "We took this one accountant to lunch. She was complaining nonstop — 'God damn it, somebody must build something different.' We were like, 'Okay, we're going to go build.'" "But we didn't stop talking with customers. The closer we got to a real working product, the more we tried to get commitments." "It was not about the revenue. It was about building that pipeline so that when the beta is open, we're ready. In the first few months we had around 80 or 100 customers."