The data poisoning exposed by the 315 consumer rights day will only have a greater impact in the AI era. Models determine the ceiling, data determines the direction: Today's dirty data affects the content ecosystem. Tomorrow's dirty data may affect high-risk systems such as healthcare, law, and defense. In these scenarios, mistakes are not just "less effective," but "unacceptable consequences." This is why Perle exists—not just ordinary data labeling, but a trusted data layer for AI. The next "dark side" of model narrative is the supply of trustworthy human data. Investing in projects is investing in people: Scale AI has already validated this path. Founder Lucy Guo is a co-founder of Scale AI; after the Meta acquisition, his shares were worth $1.3 billion, making him financially independent. The Perle team comes from this system and knows how to organize supply, control quality, and close deals. Coinbase has included $PRL in its roadmap: > Trusted data is beginning to enter the mainstream market's pricing landscape. > Perle is a leader in trusted data.