Ethereum Name Service is the leading blockchain naming system and continues to grow in users and integrations (most web3 wallets/dApps, Paypal, Venmo, Godaddy). It supports most major coin types and extends the global namespace, DNS, instead of ignoring it or trying to compete with it. The focus has always been open, neutral infrastructure. That’s what makes ENS the only sustainable web3 naming service. You can even import your DNS names into ENS and use them the same way you can use a .eth.