Every day, media platforms publish thousands of images. Almost none carry verifiable provenance. The problem isn't technology. C2PA exists. Capture SDK exists. The problem is pipeline integration. Every resize, crop, and format conversion can strip credentials. We're working with a media partner to solve this end-to-end. Their pipeline now preserves C2PA credentials from capture through publication. But here's what makes this urgent: AI agents are entering the media supply chain. Automated generation, curation, distribution. If the pipeline already strips human provenance, it will strip agent identity too. The fix has to happen at the infrastructure level. Provenance that survives every transformation. Identity that persists through every handoff. That's "provenance at scale" in the agentic era. What media platform would you most want to see adopt this?