BingX, a leading global cryptocurrency exchange and Web3 AI company, today announced the renewal of its partnership with Premier League powerhouse Chelsea FC, further solidifying its leading position in global sports partnerships. This renewal not only continues BingX's deep connection with world-class sports organizations but also demonstrates the brand's commitment to expanding its international influence, extending the discipline, precision, and continuous evolution embodied by top sports teams to the next generation of crypto trading experiences. BingX
stated that the partnership with Chelsea FC lays an important foundation for the brand's expansion into the international sports arena and paves the way for its recent collaboration with Scuderia Ferrari HP. By working alongside world-class sports brands, BingX continues to strengthen its global market visibility and further connects the spirit of sports with the efficiency and precision sought by AI-driven crypto exchage .
Since the beginning of their partnership, BingX and Chelsea FC have collaborated around the shared philosophy of "Trained on Greatness," conveying the brand spirit of discipline, focus, and continuous improvement.
Looking back on the achievements of the partnership, Chelsea Football Club's historic victory in 2025, winning the World Cup, marked a significant milestone in the collaboration. During this period, the two companies also jointly launched several globally impactful brand activities, including the "Trained on Greatness" integrated marketing campaign and the appearance of Chelsea legend John Terry alongside BingX at TOKEN2049 Singapore, successfully enhancing brand exposure and global engagement. This renewal builds upon the solid foundation of the past 2.5 years of cooperation, witnessing BingX's evolution from an initial Official Sleeve Partner to an Official Training Wear Partner.
BingX spokesperson Pablo Monti stated, "The renewal of our partnership with Chelsea Football Club represents BingX's continued commitment to world-class sports partnerships. We believe that the core values driving top performance are discipline, preparation, and continuous improvement, which align perfectly with the precision required for elite athletics and AI-driven crypto exchage. Through our partnership with Chelsea Football Club, we are honored to be fully involved in everything from daily preparation to brand narratives, further connecting our respective brands through exposure in training sessions, behind-the-scenes content, and global digital channels."
John Rogers, Head of Partnerships at Chelsea Football Club, also stated, "We are delighted to extend our partnership with BingX, continuing the strong foundation we have built as key partners and training apparel partners. Since the start of our collaboration, BingX has consistently shared our vision, prioritizing innovation and placing fans and the community at the heart of our partnership. This renewal reflects the strength of our relationship and demonstrates our shared confidence in the potential of the digital world, as we look forward to continuing to create richer interactive experiences for fans worldwide."
With the 2026/27 season underway, BingX... The partnership with Chelsea Football Club will continue to be driven by a shared philosophy, focusing on stability, innovation, and long-term growth. Both parties will work together to pursue higher standards, demonstrating a commitment to excellence both on the training ground and in the crypto trading arena.
About BingX:
Founded in 2018, BingX is a leading global cryptocurrency exchange and Web3 AI company, serving over 40 million users worldwide. BingX consistently ranks among the top five crypto derivatives exchanges globally and, as a pioneer in crypto copy trading, continuously meets the evolving trading needs of users at different experience levels.
With a complete AI-driven product and service matrix covering derivatives , spot trading , copy trading , and TradeFi , BingX caters to diverse needs from novice to professional traders. Adhering to its mission of building a trustworthy and intelligent trading platform, BingX continuously empowers users with innovative tools to enhance trading performance and confidence.
Since 2024, BingX has been a key partner of Chelsea Football Club ; and in 2026, it will become Scuderia Ferrari HP's first official cryptocurrency exchange partner.
