BingX, a leading global cryptocurrency exchange and Web3 AI company, today officially announced the appointment of two-time FIFA World Cup champion Enzo Fernández as its global brand ambassador. This collaboration continues BingX's global sports partnership strategy, further expanding its global brand footprint following recent partnerships with Scuderia Ferrari HP and the renewal of its contract with Chelsea FC. With the 2026 FIFA World Cup approaching, this partnership will allow BingX to forge a deeper connection with billions of fans at the world's most prestigious football event.
Enzo Fernández, one of the most promising young football stars of our time, plays for Chelsea FC and represents the Argentine national team, embodying ambition, precision, and resilience. Through this collaboration, BingX aims to connect the precision and efficiency sought in top-tier sports with those in digital finance, encouraging the next generation of users to take control of their future. The partnership will launch global brand activities, digital interactive experiences, and a number of exclusive fan-centric projects during and after the 2026 World Cup.
This announcement marks a significant milestone in BingX's global expansion and brand upgrade, further solidifying its brand positioning as a premium and internationally influential platform. Following its partnership with Chelsea Football Club in 2024 and its multi-year collaboration with Scuderia Ferrari HP in early 2026, Enzo Fernandez has become BingX's first individual athlete global brand ambassador. Enzo's journey from Buenos Aires to the pinnacle of world football mirrors BingX's development trajectory, both demonstrating continuous growth, unwavering determination, and global ambition.
BingX spokesperson Pablo Monti stated, "This partnership is a significant step for BingX in deepening its presence in the Latin American market. Enzo Fernandez demonstrates exceptional adaptability, intelligence, and the ability to maintain control under pressure. These qualities align perfectly with BingX's core values and resonate with BingX's philosophy of helping users make confident decisions in rapidly changing financial markets such as cryptocurrencies, stocks, forex, and commodities."
Enzo Fernandez added, "I am honored to become a global brand ambassador for BingX. For me, success comes from the unseen moments, including discipline, confidence, and perseverance behind every decision. It is this philosophy that attracted me to join BingX. It is a platform known for trust and reliability, and I am very much looking forward to the journey ahead and the results we will create together. We hope to encourage more people to believe in themselves, take control of their lives, and forge their own paths."
About BingX
: Founded in 2018, BingX is a leading global cryptocurrency exchange and Web3 AI company, serving over 40 million users worldwide. BingX consistently ranks among the top five global cryptocurrency derivatives exchanges and, as a pioneer in cryptocurrency copy trading, continuously meets the evolving trading needs of users at different experience levels.
With a comprehensive AI-driven product and service matrix covering derivatives , spot trading , copy trading , and TradeFi , BingX caters to diverse needs from novice to professional traders. Adhering to its mission of building a trustworthy and intelligent trading platform, BingX continuously empowers users with innovative tools to enhance trading efficiency and confidence.
Since 2024, BingX has been a major partner of Chelsea Football Club ; and in 2026, it will become Scuderia Ferrari HP's first official cryptocurrency exchange partner.
