ARIH To Host Activations During BTS's Las Vegas Concert Week

EXCLUSIVE - In honor of BTS's Las Vegas takeover this week, BTS's food-and-beverage collaborator, ARIH, is hosting its own events to celebrate with fans (a.k.a. ARMY). The brand will hold its own pop-up activations at several locations, including the live concert venue at Allegiant Stadium, The Forum Shops at Caesars Palace, ARIH Walmart Airstream pop-up, and select Walmart locations. Owned by food companies Paldo and HY (formerly Korea Yakult), the creators of ARIH were inspired by BTS and its latest album, ARIRANG, which showcased Korea's pride in its identity and culture. So they worked closely with BTS members - RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook - to develop the products that "blend the spirit of positivity and creativity behind their music with refined Korean flavor to innovate modern wellness." It resulted in restaurant-inspired, soupless noodles with a modern fettuccine-style texture (Black Pepper Tteokbokki, Gochujang Butter, K-Super Spicy Seaweed, Vongole, Soy Sauce Butter, Spicy Seaweed, and Truffle Bulgogi); Postbiotic Energy Drinks (100mg Caffeine, 0g of sugar) in multiple flavors, including Blush Berry, Cherry Nova, Jolly Strawberry, Tropical Wave, Lemon Crest, Orange Hour, and Peachy Sunshine; and, gut health-friendly Dual Biotic Soda (3g of prebiotic fiber) in flavors: Apple Flare, Berry Bliss, Clear Lemon, Red Ruby Galore, Peach Mango Horizon, Pineapple Drift, and Positive Orange. There will be interactive games, social-first installations, and tastings of the brand's noodles, postbiotic energy drinks, and dual-biotic sodas. Fans may also collect limited-edition items and connect with ARIH across these destinations during the concert week. For those following along on ARIH's social media, Las Vegas will receive its own exclusive ARIH collectible city-based keychains. During the concert dates, there will be an ARIH Concert booth at Allegiant Stadium on May 23, 24, 27, and 28 from 10 am to 7 pm, featuring photo opportunities, interactive games inspired by Korean culture, and exclusive ARIH-branded merchandise. For those who plan on staying the week, there will be pop-ups from May 23 to May 28 at The Forum Shops at Caesars Palace (10 am - 7 pm), Walmart Airstream at the Walmart Supercenter on Blue Diamond Rd (2 pm - 7 pm), and at select Walmarts (7 in Las Vegas, 2 in Henderson, hours vary on location).