According to BlockBeats, on May 26, Influence360, a Web3 creator marketing platform, officially launched. The platform focuses on AI-driven KOL marketing infrastructure, enabling project teams to discover multilingual Web3 KOLs worldwide on platforms such as X, YouTube, TikTok, and Telegram, and to perform campaign execution, data tracking, and performance attribution.
According to reports, Influence360 offers features including AI optimization, smart contract escrow payments, and real-time performance tracking, aiming to solve long-standing problems in Web3 KOL marketing such as opaque payments, lack of data accumulation, and difficulty in quantifying conversion effects. The platform also provides a permission management system for Web3 agencies and MCNs, supporting agencies in accepting orders on behalf of creators, managing pricing uniformly, and earning long-term revenue sharing through a referral mechanism.
Dejan Horvat, co-founder and CEO of Influence360, said that Web3 KOL marketing now involves a lot of budget, but the industry infrastructure is still relatively primitive. Teams often cannot truly accumulate data and optimize campaign efficiency. Influence360 hopes to transform every marketing campaign into a sustainable accumulation of data assets.
Meanwhile, Influence360 released the "2026 Web3 Influencer Marketing Status Report." Based on a survey of 143 Web3 KOLs from seven regions worldwide, the report shows that over half of the KOLs earned between $1,000 and $5,000 per collaboration, but only 35% of the KOLs reported successfully receiving full payment from all their collaborations, reflecting a significant trust issue still existing in the industry.
The report also points out that 97% of the surveyed KOLs have collaborated repeatedly on the same project. Most creators will focus on the transparency of the team, investment background and project credibility before accepting a project. However, the industry still lacks comprehensive marketing tools, reliable payment systems and effective attribution mechanisms.
