Event: On August 1, 2022, FC Barcelona announced that Socios.com , a blockchain-powered fan engagement and rewards platform, will become a strategic technology partner to accelerate FC Barcelona's blockchain, NFT and digital assets and Web3 strategy. Through the partnership, Socios.com owner and technology provider Chiliz will invest US$100 million in Atelier Barça to acquire a 24.5% stake in the club's digital content creation and distribution center.
analyze:
The reason why Chiliz invested 100 million US dollars to buy 24.5% of the digital studio of FC Barcelona has the following two points
The first point is because the Barcelona Club is the only remaining large membership-based club in Europe. Its members vote to determine the direction of the club’s development, and the club’s profits do not need to be distributed to other people. They are all invested in the club’s construction. This kind of membership The system is naturally close to the form of DAO. In the future, there is an opportunity to migrate the offline member voting system to the cc2 public chain. The governance rights embedded in fan tokens can well replace traditional governance and be more transparent.
The second is that the Barcelona club has the largest number of users (44.75 million) on social platforms. From their daily tweets, it can be observed that the Barcelona club still mainly uses the routines promoted by the web2 social platform (captured images of football games, meme pictures, behind-the-scenes interviews, etc. ), so far there may not be more than ten tweets in cooperation with socios or involving NFT. Conversely, if a successful product can be developed in the follow-up cooperation with Chiliz, it will be mentioned in the daily tweets as a marketing promotion, and it will generate huge exposure under tens of millions of social traffic, and the final reaction will be $ On the value of BAR.
For Chiliz, the most important significance of this investment is to promote the digital strategy with Barcelona as the leader, develop and try various innovative digital businesses, and provide a successful reference plan for other clubs in the future.
At the most recent point in time (starting the Mainnet at the end of March), the biggest benefit for BAR tokens is the launch of the CC2 mainnet. Chiliz officially announced that Barcelona will be the first club node to operate CC2. What may happen, such as the use of node revenue to return Purchase the circulating $Bar, and the digital products built around Barcelona's IP after the CC2 mainnet goes online (NFT, chain games, these products involve IP that needs real money to be spent, which is the main place for financing), and consume bar come and participate.
And the subsequent migration or expansion of the traditional member governance system to CC2. At present, Barcelona has 143,000 members. There is a certain threshold for this part of professional members to join, and they need to meet certain requirements. Is it possible to establish an expanded and broader governance system on the chain? Holding NFT or a certain amount of BAR can participate in club decision-making, and the emergence of supply and demand will also increase the value of bar.
Risk warning: The market value of fan tokens is small and fluctuates greatly, so invest cautiously.
Author Twitter: mrspike.lens
