Note: This article comes from @ViNc2453 Twitter, which is the Pendle Chinese community ambassador. The original tweet content is organized by MarsBit as follows:
For those who only look at the surface, this update is "just" a repackaging of the UI, repackaging the "easy mode" into "earning coins". Or simply summed up as "sell PT to CEX users"
This level is as superficial as interpreting Tesla as a "car running on electricity" and iPhone as a "phone with Internet access", and it is doomed to miss a jump in paradigms and levels
I often say that DeFi is waiting for the "Robinhood Moment"
Robinhood App creates a huge wave of retail investors trading stocks and options in the United States
It is also "just" to "repackage" the stock/option UI
Any track is good, what really stirs up waves is always the Mass Adoption brought by the "killer app", and the recent ChatGPT is also the same
https://twitter.com/i/status/1681605743685021696
even apple
Nor was he the first to invent the smartphone, touch panel, tablet
But they are the first to achieve Mass Adoption
@pendle_fi is also such a team: Among many opponents in the DeFi fixed-rate track, Pendle is not the first to do it, but only Pendle has opened up user awareness and entered the space for the first time in this track
think about it this is not a coincidence
Of course, LSDfi is a help, but being able to grasp all kinds of Dongfeng is not an inevitable ability.

"Pendle Earning Coins" is an Ambitious Strategy
Represents a shift in strategic focus
Quickly open TVL in the first half year of V2 launch
Start to attack User Adoption in the second half of the year
Also known as PMF (Product Market Fit)
Announced yesterday, it will not be a single update
It is the deployment of a series of actions
"Sell PT to CEX users" is just one of them

In fact, the team's background data shows that
"Simple Mode" used to be only 20-30% used
Obviously, "buying coins at a discount" alone has not achieved a large PMF
This time the "Earn Coins" interface is updated
To a large extent, it is a product demonstration demo for CEX

7-11 in Teaser video
Explained that the team wants fixed income products
Become as easy as shopping at a convenience store
The Official Twitter picture also clearly shows the ambition of the team
This time Pendle will in turn bring DeFi into the core of CeFi
* Dual infrastructure for CeFi and DeFi structured interest rate products *
CEX users don't even need to know that the underlying product is provided by Pendle

https://twitter.com/pendle_fi/status/1681287928268595200
Now the main critique of Pendle
However, the turnover of interest rate transactions is not high
Open up the application scenarios of PT
Will become a sharp tool to open up the interest rate trading space
Don't forget that PT YT are opposite sides of the same body
Rising demand to buy PT
It also brings more space for trading YT
Actually we are too early
Over the past six months/year, we have witnessed the execution ability of the team
Whether it is BD, marketing, product design, user education
In the first half of the year, the focus is on quickly opening up TVL
Recently, I have seen more and more actions to open PT applications, such as mortgage loans
that's the first step
"Sell PT to CEX users" is the second step
@stecoinZhang sums it up best

https://twitter.com/StecoinZhang/status/1681299983910457346
What about the third, fourth, fifth and sixth steps?
I suggest you to watch the top-posted video again
we can wait and see
Also recommend this post:

https://twitter.com/0x7d54/status/1681295791212593153
@ViNc2453 is Pendle Chinese Community Ambassador
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