We will conduct an in-depth analysis of how Unisat wins the Bitcoin ecological war from the perspective of the law of leadership, the law of focus and the law of acceleration among the seven laws of marketing.
The buzz about the Bitcoin spot ETF has driven up the price of Bitcoin. In the past month, Bitcoin has increased by more than 25%, and the title of "digital gold" is worthy of its name. This wealth effect is not limited to Bitcoin itself. The recent Bitcoin ecosystem has also experienced a big explosion: native protocols such as Ordinals, Atomics, and PIPE have successively launched their efforts. Among them, the most eye-catching narrative is Ordinals. In this context, UniSat, the leader of Ordinals, has successfully emerged and ushered in its own moment of prosperity. What makes Unisat stand out in this boom?
We will conduct an in-depth analysis of how Unisat wins the Bitcoin ecological war from the perspective of the law of leadership, the law of focus and the law of acceleration among the seven laws of marketing.
The Law of Leadership: The New Trend of the Bitcoin Ecosystem
Since its inception, Bitcoin has been defined as "digital gold". Like gold, its main function is to store value. Although the concept of Bitcoin ecology has been around for a long time, the ecological development of Bitcoin has continued for more than ten years. Stagnated until Ordinals came along. Of course, Ordinals was not born at its peak. It also experienced a period of trough. Very few people discussed it, and most people in the market did not have great confidence in it, except for the Unisat team. UniSat is one of the first projects to actively embrace Ordinals and has become one of the first pioneers in the ecosystem to dare to try.
The Law of Leadership states that marketing is really a battle of perceptions. The real purpose of brand positioning is to make information more eye-catching and efficiently disseminated, thereby helping the brand establish a competitive advantage and become a category leader. The title "No. 1" is very important. When introducing it to others, the modifier "No. 1" has more impact than any other words. Therefore, products that can have the word "No. 1" in the user description, At least on introduction it's impressive: Unisat has done just that. It is the first Ordinals open source browser extension wallet based on Bitcoin, or the first wallet to support BRC-20.
As a pioneer in the Bitcoin ecosystem, Unisat has successfully filled certain gaps in the Bitcoin ecosystem, gained an upper hand in the awareness battle, and has become the first choice for users to experience the Bitcoin ecosystem.
Rules of Focus: Focus on BRC20
The core of the Law of Concentration is focus. Unisat is a practitioner of this rule. Rather than widely involved in other ecosystems and blindly expanding its suite, Unisat chose to delve deeply into the BRC20 field, focusing on the interaction between wallets and websites, and polishing and optimizing its own products. Based on accumulated rich experience and technology in the BRC-20 field, Unisat provides users with a variety of functions and services. It also successfully deepened Unisat's positioning in the market. According to the keyword analysis of similarweb, we can also get a glimpse. In addition to the name of unisat itself, the most relevant one is BRC20.
Further reading: Climb higher or cool down in a flash crash? BRC-20 inscription surge logic & subsequent evolution analysis
The Law of Acceleration: The Success Behind the Trend
The Law of Acceleration believes that short-term hot spots cannot build real success, and success must be based on the establishment of trends. Judgment of trends is based on long-term cognitive accumulation. The Bitcoin ecosystem has always existed, but few people have been deeply involved or fully understood it. The founder of Unisat revealed during the conversation that he was an early Bitcoin ecosystem developer and has always paid close attention to the Bitcoin ecosystem. With the birth of the Ordinals protocol, he and his team conducted in-depth research and firmly believed that the Bitcoin ecosystem has a wide range of application scenarios and will usher in an explosion in the future. Based on their judgment of Bitcoin trends, they developed Unisat and continued to work on it. Sure enough, after experiencing a trough period, the Bitcoin ecosystem exploded, and Unisat ushered in its own moment of glory.
Faced with this excellent opportunity, the Unisat team pursued the victory. While optimizing its own products, it actively cooperated with growth platforms, grasped trends, further expanded its audience, and consolidated the status of the project.
This step is undoubtedly a clever move to expand the impact. Now, more and more projects have achieved explosive growth by cooperating with the Web3 growth platform. This is not only a win-win strategy, but also a strategically wise move:
The growth platform urgently needs to promote the development of its own platform by promoting trends; at the same time, projects standing on the trend wave can also quickly expand their brand influence by using the all-round growth tools provided by the growth platform, with extremely high return on investment. high.
At a time when Bitcoin ETFs are creating a craze, Unisat is well versed in marketing and has successfully occupied a place in the Bitcoin ecosystem. With one-step advance understanding, it maintained a sustained focus on BRC20 in the early stages and launched activities that followed market trends. Unisat skyrocketed and became a leader in the Bitcoin ecosystem. This is not only a successful practice of marketing strategies, but also a keen grasp of market insights and industry trends. Other project parties who are worried about growth can draw inspiration from it.
