It was previously reported that on November 27, X may suffer a revenue loss of up to US$75 million due to the withdrawal of a large number of advertisers. According to internal documents, X's situation is more difficult than previously known, and concerns about Musk and the platform have spread far beyond companies such as IBM, Apple and Disney, which last week suspended their advertising campaigns on X.
The filing lists more than 200 ad units from companies including Airbnb, Amazon, Coca-Cola and Microsoft, many of which have stopped or are considering pausing advertising on the social network. The documents come from X's sales team and are intended to track the impact of all advertising outages this month, including those companies that have been paused as well as those that may be at risk.
