The new brand represents constant change and development, combining diversity with traditional banking, to open up many digital and cryptocurrency potentials for customers.
SEBA Bank changes its name to AMINA, aiming to become a leading crypto bank
On December 1, 2023, the crypto-friendly bank SEBA Bank, headquartered in Switzerland, announced officially changing its brand name to "AMINA Bank" to mark a strong transition in its business model. me.
AMINA Bank has the ambition to pioneer and lead the way for customers in the field of cryptocurrency, while also becoming a provider of digital services to traditional customers globally.
We are delighted to introduce the world to our new brand identity, AMINA Bank. This rebrand marks a new chapter for the company, which has proudly been in operation for more than four years. AMINA Bank is inspired by the same trailblazing ambition to lead the way for its clients… pic.twitter.com/n0M21A3Z3A
— AMINA Bank (@AMINABankGlobal) December 1, 2023
The name 'AMINA' comes from the term 'transAMINation' , which means transfer, transformation. AMINA is expected to become a brand that represents constant change, a diverse combination of traditional banking with digital and cryptocurrency, to open up new growth potential in the future. finance for customers.
AMINA CEO Franz Bergmueller said in the announcement:
“Our new brand represents a new era in corporate strategy and growth; We are a key Vai in crypto banking and are here to define the future of finance.
With a customer-focused approach, through years of experience in traditional finance and cryptocurrency, we provide a platform for investors to safely build wealth while still meets the highest regulatory standards”.
AMINA said existing customers will not be affected by this change, all operations will continue normally without interruption. The Abu Dhabi branch and subsidiaries in Hong Kong and Singapore will also apply to change their names to match the headquarters in Zug (Switzerland).
As Coin68 reported , SEBA Bank is one of the first financial institutions to bring digital assets to Switzerland after receiving a banking license from the Swiss Financial Market Supervisory Authority (FINMA). in 2019.
To date, they have provided digital asset custody and trading solutions ( BCH, USDC , DOT XTZ Staking , DOT, XTZ, and Gold-backed Token ) tailored to many different types of institutions in both private and retail banking such as: LGT Bank Liechtenstein, Bank Julius Baer and the latest is St.Galler Kantonalbank (SGKB) .
It can be seen that recently, financial companies and organizations operating in the field of cryptocurrency have continuously announced name changes to change their brand identities to suit new goals. The most prominent include:
- July 24, 2023: Twitter changed its name to "X" , saying goodbye to the blue bird symbol.
- September 6, 2023: Venture Capital Sino Global changed its brand name to "Ryze Labs" to better reflect its goals, and help the company distance itself from its relationship with FTX.
- September 13, 2023: Huobi crypto exchange changes Huobi's name to "Cooperative" with the ambition to bring a new era, with synergy between Cooperative, TRON and Poloniex.
- November 1, 2023: The Coin98 Finance ecosystem, including the Coin98 wallet app, rebrands to Ninety Eight . On the same day, TomoChain changed its brand identity to Viction , TOMO Token changed to VIC and many new updates.
- November 17, 2023: Blockchain technology company AAVE Companies officially changed its name to Avara .
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