Author: Encrypted Wei Tuo
Source: TechFlow TechFlow
The fundamental of Meme is emotion, so I will finish this long article in an emotional way. Please hold your nose and read it patiently.
Let me tell you a story that has nothing to do with Meme.
In 2013, a diaosi overseas student was fed up with the hard work of selling fish in an icehouse and started a second-hand landlord business. Being a second landlord means buying low and selling high, finding the cheapest lease and the highest rent.
He soon discovered that the most profitable thing was not subletting apartments near the university to international students, but new apartments in the Upper North District near the national park. Rents are extremely low because of overbuilding and local residents' dislike of high-density housing. But it is the best choice for weekend hikers, because camping mosquitoes are common and there are very few local hotels. An occupancy rate of 50% can generate an annual return rate of nearly 220%.
At that time, Airbnb (Airbnb) was in the ascendant. This diaosi instantly became Airbnb's local VIP host with nearly 50 suites, and accordingly received a large number of stable orders from the platform. He is not the only beneficiary, there are also more than 4,000 local landlords.
If you have experienced the era when "O2O" and "sharing economy" were booming, you will know what happened next. Like Uber, this kind of short-term rental is regarded as a "gray industry" by the local government and is suppressed indirectly through various forms.
Fortunately, this country is not North India. Even if the left was in power at the time, the landlords and property owners still had the right to speak. This loser was one of them. He was angry that his business was being treated unfairly, so he organized various offline community gatherings, lobbied local councillors, and even developed self-check-in hardware to help landlords circumvent the city council's scrutiny and increase law enforcement. cost.
In the end, through Airbnb and Facebook, nearly 10,000 landlords in other cities across the country were connected that year, leading to a small but absolutely vigorous movement to legalize short-term rentals in various states. In 2018, the movement declared victory as the last state legalized short-term rentals.
This loser is me.
Is this story about the third child?
Essentially, I participated in a political movement, which involved:
1. An oppressed group: short-term rental landlords;
2. A common interest: short-term rental income;
3. A common demand: short-term rental is legal;
It brings tens of thousands of unrelated people together to fight for the same purpose using various means over a span of years.
What makes us overcome the cynicism of "more is worse than less" and "take care of yourself", take a step beyond the scope of our own interests, and join the "struggle"?
First of all, it's the emotion, "Why?"
Secondly, it is interests, the reason why we have to fight.
Finally, there is a sense of accomplishment. I believe that few people have participated in sports, but when you participate in it and gain recognition from other (ghost) participants (a disguised sense of status or power), that feeling is not something I can exchange for the $40,000 a year income from a house. Come.
What does this have to do with MEME?
Added together, these three points actually form a meme. A great meme coin is itself a political movement, large or small.
It can't just be explained by "memes" in communication science. "Memes" are more of a communication medium, and a great meme coin must lead to certain results and purposes, allowing a group to A kind of interest participation expresses common demands.
The simplest method is like PEPE or SHIB, the memes themselves do not have appeals, but they are launched fairly on the chain, allowing everyone (the oppressed people who were scared away by the previous bookmakers or VCs) ) participated, and pushed for the K-line live broadcast (making money for common interests), allowing everyone to participate in the PVP thing, and finally rushed to Binance (common appeal).
This process of live broadcasting on-chain market software and pushing big Vs to passionately spray shit online is itself a micro-political movement. The key to the success of a political movement is whether it is strong enough and broad enough to unite a common interest group. (Think of yesterday when you charged $slerf).
This is the intensity of the so-called memes that we usually feel simply: some make us feel like "Wow, People are so cute", "Wow, Slerf is such a blockbuster plot", "BITCOIN is cult enough", while other memes are just commonplace and pass by. reason.
Meme coin is a sociological revolution
Until now, there are still VCs with the aura of "big institutions" criticizing Meme Coin, believing that it has eliminated the meaning of all projects and disrupted the valuation system. I can only say that they are either unwilling to accept the harsh words from the bad guy because of their bag, or the structure is simply too small.
You can clearly know how much NVIDIA is valued and how much Tesla is valued on Nasdaq. You can also apply a valuation data model to a new project in the VC market based on the track, team, and data.
But let me ask you, how do you price a social movement?
How do you price MAGA, Five Star Movement, Brexit, Taiwan 519? How do you price the movement I took part in to legalize Airbnb?
Meme currency is essentially the first time mankind has realized the pricing and monetization of a political movement. It is the shortest path to unify the common interests of people in a movement.
Think about why your project can’t compete with memes? Maybe it’s not because others are better at publicity, but because your situation is low: you are just a micro-innovation in science and technology, but the opposite is social revolution.
Why are Chinese people generally not good at Meme coins?
If you don't do it well, there's either a problem with your technique or a problem with your Tao.
First of all, in terms of "skills", many Chinese teams are relatively far away from the core interest circle of the big ecology, unable to form collusion on a larger resource dimension, and unable to use effective communication paths. To put it bluntly, it is impossible to do insider trading without a communication path.
This is not necessarily the fault of the team. To be honest, many ghost memes may not be better than Chinese people in terms of their intentions and talent selection.
The second point is the issue of "Tao": Chinese people who grew up and received education in China generally have no experience in participating in politics, let alone experience in organizing political movements.
But many ghosts are different. They have been exposed to politics since childhood. Many big memes such as babydoge and Bonk are Chinese teams. However, Orange is born in Huainan, and some things cannot be developed overnight.
These are the random thoughts of an older meme player who once participated in street politics after getting drunk. If you are not satisfied with the "Bot killing plate" and want to have your own masterpiece, then I hope the above will be helpful to you.
