the rise of creator economy and mini apps

<p>2025 is a huge year for the creator economy. From social media monetizations to AI vibe coding, there hasn’t been a better time to be a creator, despite your location. </p><p>While the race for the next big social media website intensifies, crypto-native platforms seem to have cracked the code in onboarding creators. First, it started with the infoFi narrative with Kaito democratizing content creation on X using a solid incentive model for both projects and creators alike. </p><div><div><div><p>Thanks for reading The Gems Corner! Subscribe for free to receive new posts and support my work.</p></div><div><div></div><div></div></div></div></div><p>Then, it’s now morphing into the tokenized content with Base App and Zora frontrunning it. </p><div><figure><a href="https://substackcdn.com/image/fetch/%24s_!H338!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F465a1422-3e44-4723-a110-15e1fe574db3_594x593.png" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/a2661cc71cc4ea6def3ee40183dcbac0.jpg" alt=""></source></picture><div><div><div></div><div></div></div></div></div></a></figure></div><p>Coinbase built <a href="https://join.base.app/" rel="nofollow">Base App</a> to make Web3 easier. It connects to Farcaster and Zora without extra steps. Before you needed a separate wallet and marketplace. Now you open Base App and do it all. You can chat, trade crypto, and mint creator tokens in one place. Minting costs under fifty cents. Gas fees on Base remain low.</p><p>Base App combines a wallet, a layer‑2 network, and a suite of dapps. It’s made to feel familiar, so people spend less time learning and more time creating or trading. And with its low fees and Coinbase support, it lowers the barrier for both creators and traders. That’s why it’s fueling so much new activity on <a href="https://zora.co/" rel="nofollow">Zora</a> right now.</p><div><figure><a href="https://substackcdn.com/image/fetch/%24s_!YDGN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff4ab3af-1c04-4688-9013-7af3fed55eb6_2000x2000.jpeg" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/7fb16595554db55cccb8044f87f96b16.jpg" alt="Image" title="Image"></source></picture><div><div><div></div><div></div></div></div></div></a></figure></div><p>Now, here’s the catch. Zora lets you turn each piece of content into a token. Your main token is your Creator Coin. For instance, if your handle is @paul your core token is $paul. Each post you make becomes its own token that ties back to $paul. </p><p>You choose how many copies to mint and set a price. Then you list them for sale or auction. Buyers can hold or trade those post tokens. They also earn trading fee rewards when someone swaps those tokens.</p><div><figure><a href="https://substackcdn.com/image/fetch/%24s_!GspR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5fcb147f-c7ff-4577-8256-28bd78c18ba0_1283x868.png" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/decf020676a511ba7f1c36b00d6b7076.jpg" alt=""></source></picture><div><div><div></div><div></div></div></div></div></a><figcaption>Blockworks</figcaption></figure></div><p>All statistics on Zora are on the upward trajectory, from new posts to trading volume to trading fees. Interestingly, the Zora token has done about 865%+ in the last 30 days - that screams product-market fit. </p><p>Old platforms like YouTube or Instagram keep most of the revenue. They pay creators less than half the value they generate. Here, creators can see their share directly on-chain. You know exactly how many tokens sold and how much you earned. You get paid whenever someone swaps your post token. You do not wait for monthly ad payouts or external accounting.</p><div><hr></div><p><strong>The Rise of the Mini-Apps</strong></p><p>If you want distribution, there has never been a better time to be a crypto builder. Let’s start with <a href="https://x.com/worldcoin" rel="nofollow">Worldcoin</a>, the human network. Currently, they have 30 million users, with about 14 million unique users. And they recently had a new all-time high of 1.55 million mini-app users. </p><p>These are numbers to easily bootstrap any idea and scale. </p><div><figure><a href="https://substackcdn.com/image/fetch/%24s_!ahmr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06a7cc6f-d3bc-476e-b694-c9d2d7adbfeb_1251x192.png" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/85bee94dda1e21b4311d32622128fa79.jpg" alt=""></source></picture><div></div></div></a></figure></div><p>Not just that, the newly launched Base App is also calling for mini-app builders to start creating and testing. They launched a $200k rewards campaign to reward based on your app’s usage in July/August.</p><p>Coinbase already has the numbers, so distribution is certain. These ecosystems offer support too for builders, and sometimes, marketing. </p><div><figure><a href="https://substackcdn.com/image/fetch/%24s_!S3pe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F326b0f64-b812-4c56-a6ee-25a585bd1518_538x472.png" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/a2eb55ba911123c79fcf026a3520b812.jpg" alt=""></source></picture><div><div><div></div><div></div></div></div></div></a></figure></div><div><hr></div><p><strong>Some Apps I’m trying out:</strong></p><ul><li><p>Zora (follow me <a href="https://zora.co/@viktordefi" rel="nofollow">there</a>)</p></li><li><p>Polymarket</p></li><li><p>Farcaster</p></li><li><p>Checkr (<a href="https://x.com/checkrsocial" rel="nofollow">tool</a>) </p></li></ul><div><hr></div><p><strong>Alpha Bites and Tweets</strong></p><div><figure><a href="https://x.com/audiocrypt/status/1948364634383065502" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/ea985f8ca3ba734f3503dd3c74ecc64a.jpg" alt=""></source></picture><div></div></div></a></figure></div><div><figure><a href="https://x.com/blknoiz06/status/1949458333221417268" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/0a5f16ec6bcde9cb19d6afe167b81272.jpg" alt=""></source></picture><div></div></div></a></figure></div><div><figure><a href="https://x.com/ryzzqq/status/1899461624781787447" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/20899cbbeb15732b3cd7ea516631138d.jpg" alt=""></source></picture><div></div></div></a></figure></div><div><figure><a href="https://x.com/0xmock/status/1947633542282010889" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/83c094869b4bcade883f065ee63f252b.jpg" alt=""></source></picture><div></div></div></a></figure></div><div><figure><a href="https://x.com/beast_ico/status/1949652700448047428" rel="nofollow"><div><picture><source><img src="https://static.fwimg.io/img/feed/b25bbc8361aa50590a944f8f2e7f9557.jpg" alt=""></source></picture><div></div></div></a></figure></div><p>That’s a wrap.</p><p><em>Thanks for reading!</em></p><p><em>Viktor DeFi.</em></p><p>PS: I’d love to hear your feedback and comments.</p><div><div><div><p>Thanks for reading The Gems Corner! Subscribe for free to receive new posts and support my work.</p></div><div><div></div><div></div></div></div></div>

creators and builders era

크리에이터 경제와 미니 앱의 부상

<p>2025년은 크리에이터 경제에 있어 엄청난 해입니다. 소셜 미디어 수익화부터 AI 바이브 코딩까지, 당신의 위치와 상관없이 크리에이터가 되기에 가장 좋은 시기입니다.</p><p>다음 큰 소셜 미디어 웹사이트를 위한 경쟁이 치열해지는 가운데, 암호화폐 기반 플랫폼들이 크리에이터 온보딩에 성공한 것으로 보입니다. 처음에는 카이토가 프로젝트와 크리에이터 모두를 위한 탄탄한 인센티브 모델을 사용하여 X에서 콘텐츠 제작을 민주화하는 인포파이 내러티브로 시작되었습니다.</p><div><div><div><p>젬(Gems) 코너를 읽어주셔서 감사합니다! 새 게시물을 무료로 구독하고 제 작업을 지원해주세요.</p></div><div><div></div><div></div></div></div></div><p>그리고 이제는 베이스 앱과 조라가 선두주자로 토큰화된 콘텐츠로 변모하고 있습니다.</p>

[이하 생략]

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원제목: 솔라나(Solana)와 Base 창시자 간 논쟁: Zora의 콘텐츠에 "기본적 가치"가 있는가?
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