I was watching some America's Cup over the weekend and noticed a Grenadier Sponsor. I recall that term from WWII.
The term "Nazi grenadier" generally refers to a member of the German Panzer Grenadier Tanks from the Waffen-SS during World War II. The use of the name "Grenadier" was a historical homage ordered by Hitler in 1942 to Frederick the Great's army.
Is that odd Branding for an SUV?