ICOs are back?
Or is it just a Token sale in a new form?
Crypto is a cyclical market.
Something that once exploded → collapsed → then came back, but never exactly the same as the original version.
And ICOs are heading down that path.
📌 From the nightmare of 2017...
In 2017, ICOs were the most popular Capital method in crypto.
Anyone can Token Sale, anyone can buy them, money is pouring in like a waterfall.
But precisely because it was so easy, so fast, and had almost no legal safeguards, ICOs quickly became fertile Shard for overpromises, scams, and widespread failures.
After that collapse, "ICO" not only died out, but also became a taboo word for many years.
📌 ...leading to the return of Token sales (no longer called ICOs)
Recently, Token sales have been making a comeback, but nobody calls them ICOs anymore.
In 2025, projects like Plasma, MegaETH, Monad, and Aztec will implement community raises with total commitments exceeding $2 billion, attracting over 100,000 participants.
This comeback is not accidental.
On the one hand, the VC-led Capital model is beginning to reveal many problems: retail investors are entering too late, valuations are high, there is low float and high FDV, and many are becoming exit liquidity.
On the other hand, new platforms like Legion, Sonar, Kaito, CoinList, and Tally have emerged, opening up more community-friendly, yet still controlled, ways to distribute Token .
📌 Legal aspects: completely different from 2017
If 2017 was the "Wild West," the context is now very different.
Europe has MICA
The US is discussing the CLARITY Act.
> KYC, regional restrictions, and anti-manipulation mechanisms are becoming the standard.
Token sales are shifting from a chaotic, unregulated environment to a more transparent, legal, and viable model for both the project and the participants.
📌 Did ICOs really fail?
The answer is: not entirely.
Ethereum was once bootstrapped through a Token sale.
AAVE initially raised Capital through an ICO and has since developed into a full-fledged protocol.
The problem isn't the "Token Sale," but rather the legal loopholes and lack of accountability after the Capital.
Without guardrails, anyone can deploy smart contracts to raise Capital in minutes and raise tens of millions of dollars without being held accountable to anyone.
📌 New version of Token Sale
The current Token sale is no longer a " Token Dump " event.
It is part of a long-term launch strategy, which includes:
> Controlled price discovery (auction, LBP…)
Lock-up, clear vesting
Mechanism for reducing front-run and sniping.
> Comply with the law from the start.
Cases like Plasma, MegaETH, Monad, and Aztec demonstrate that Token sales can be fairer, more transparent, and still attract significant investment.
📌 Crypto fundraising has gone through many cycles.
ICO → VC → Hybrid
ICOs aren't really "returning" in the old sense. What's emerging is a more mature version of Token sales: less extreme, more transparent, and with a better balance of interests between the team, VCs, and the community.
👉 In your opinion, which Capital model will truly shape the 2026 cycle? 👇
Disclaimer: This article is for informational purposes only and is not investment advice.
Source: Castle_labs
twitter.com/gm_upside/status/2...