Advertising runs on black boxes.
Impressions, bids, outcomes – most of it is invisible, unverifiable, and prone to misreporting.
The integration of @AlkimiExchange with @WalrusProtocol → Every ad interaction is now stored permanently on-chain.
This is huge for AdFi.
In a $750B industry that survives on approximations, this is a structural shift.
Curious – outside advertising, which industries would benefit most from permanent, verifiable data trails?
