MegaETH’s gtm should be a blueprint for every founder and token project in crypto:
- Build a super-loyal community from day one by giving them access on the same terms as institutional investors. Great upside creates great loyalty.
- Don’t waste tokens on meaningless listings and shady exchanges. The more you treat your token like Monopoly money, the more you’ll get dumped on.
- Stop using time-based vesting as a lazy default. Time-based vesting is mostly luck, not strategy, especially in a hyper-volatile and fast-paced industry like crypto. KPI-based vesting is the only way to align token unlocks with actual progress and hence (more likely) performance.
It’s obvious. It’s simple. And yet nobody had the courage to do it, because of monopolistic CEX pressure, rigid investors stuck in legacy playbooks, and impatient communities chasing quick gains.
What the MEGA team understood:
The only people who hate this approach are the ones who are toxic to long-term sustainability anyway.
I honestly can’t think of a go to market strategy I’ve seen that looks more promising.
Hope this becomes the new standard for how tokens should be brought to market, the right way.
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