MrBeast may be about to become crypto's biggest onramp for young users, and most people in this space aren't paying attention.
Beast Industries just acquired @Step Mobile, a fee-free financial app for teens and young adults.
Credit building. Cashback. 3% savings. Early paychecks. Stock investing. Borrowing up to $250.
Sounds like a standard fintech play, right?
Here's what you're missing:
Last October, in the lead up to this acquisition, Beast Industries filed a trademark for "MrBeast Financial."
That trademark specifically mentions cryptocurrency exchange platforms and consumer lending services.
Today's announcement doesn't mention crypto. But the paperwork already does.
MrBeast has more YouTube subscribers than the United States has people.
His audience is genuinely global.
Now ask yourself this question: How do you launch a financial app to a global audience all at once?
If you're taking the TradFi route, you can't.
You'd spend decades grinding through highly specific, highly localized regulatory paperwork in every single country.
But if you launch a financial app on crypto rails?
You're global from day one.
And if this integration happens, we're looking at potentially the largest crypto adoption event for young people, since... well, ever?
Because MrBeast fans don't do "slow" adoption.
1/ His "Finger On The App" game had 1.3M concurrent players at launch.
That's 3.5x higher than GTA Online's peak historical concurrent player base on PC.
2/ The Beast Burger app hit number one in the App Store within hours.
It did $100M in revenue in its first year.
3/ Feastables sold over 1M chocolate bars in the first 72 hours.
Last year it's estimated to have done more than half a billion in sales - to the extent that content is no longer MrBeast's leading revenue generator!
Now imagine that adoption velocity pointed at a crypto-enabled financial app.
Aimed at hundreds of millions of young people who already trust him with their attention.
Mammoth.
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