Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a year after shutting down the business, according to The Oregonian.
The sale ...

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<p>Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a year after shutting down the business, according to The Oregonian.</p>
<adv/><p>The sale took place on Dec. 16, according to the report, citing a Nike statement in which the global sportswear brand called the sale of its NFT unit “a new chapter for the company and its community.” Nike did not disclose the buyer or financial terms of the deal and did not immediately respond to CoinDesk’s request for comment.</p>
<adv/><p>The retrenchment has extended beyond Nike, as the broader NFT sector continues to contract from its major boom back in 2021. NFT marketplace X2Y2 announced it would sunset operations following a sharp decline in trading volumes, while NFT Paris, once one of the industry’s flagship conferences, also announced it canceled its 2026 event.</p>
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<p>“Nike continues to invest in delivering innovative products and experiences across physical, digital and virtual environments,” Nike said in the statement, according to the report</p>
<p>Nike acquired RTFKT, pronounced “artifact,” in late 2021 at the height of the NFT boom, as the sportswear giant expanded into digital collectibles, virtual sneakers and blockchain-based products. The studio quickly became one of the most prominent brands in the NFT space, collaborating with artists and releasing digital sneakers that at times sold for thousands of dollars.</p>
<p>In late 2024, Nike announced plans to shutter RTFKT’s operations in late 2024 in an X post , citing a pullback from NFTs while continuing to pursue digital and virtual products through partnerships with video game companies. The shutdown sparked a class-action lawsuit filed in Brooklyn, New York in April 2025, with investors alleging they suffered significant losses and damages of more than $5 million.</p>
<p>The divestment comes under Nike's CEO Elliott Hill, who took over in 2024 and has been refocusing Nike on its core sports business and rebuilding wholesale partnerships.</p>

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Nike sells its NFT and virtual sneakers amid lack of digital art market interest: report

据《俄勒冈人报》报道，耐克（NKE）在关闭旗下曾备受瞩目的数字产品和非同质化代币（NFT）子公司RTFKT约一年后，低调地将其出售。

此次出售……

<div><div><p>据《俄勒冈人报》报道，耐克（NKE）在关闭其曾经备受瞩目的数字产品和非同质化代币（NFT）子公司 RTFKT 大约一年后，悄悄地将其出售。</p><adv/><p>据报道，此次交易于12月16日完成。耐克在一份声明中称，出售其NFT部门是“公司及其社群的新篇章”。耐克并未透露买家身份或交易的具体财务条款，也未立即回复CoinDesk的置评请求。</p><adv/><p>这场衰退已蔓延至耐克以外的整个 NFT 行业，该行业自 2021 年的繁荣时期以来持续萎缩。NFT 交易平台 X2Y2 宣布，由于交易量急剧下降，将停止运营；而曾经是业内旗舰会议之一的 NFT Paris 也宣布取消其 2026 年的活动。</p><div><div><div/></div></div><p>据报道，耐克在一份声明中表示：“耐克将继续投资，在实体、数字和虚拟环境中提供创新产品和体验。”</p><p>耐克在2021年末NFT热潮鼎盛时期收购了RTFKT（发音为“artifact”），这家运动服装巨头由此进军数字收藏品、虚拟球鞋和区块链产品领域。RTFKT工作室迅速成为NFT领域最知名的品牌之一，与艺术家合作并推出数字球鞋，这些球鞋有时售价高达数千美元。</p><p> 2024年底，耐克在X论坛上宣布计划关闭RTFKT的运营，理由是公司将逐步退出NFT领域，但会继续通过与视频游戏公司合作开发数字和虚拟产品。此次关闭引发了一起集体诉讼，该诉讼于2025年4月在纽约布鲁克林提起，投资者声称他们遭受了超过500万美元的重大损失。</p><p>此次资产剥离是在耐克首席执行官埃利奥特·希尔 (Elliott Hill) 的领导下进行的，他于 2024 年上任，一直致力于将耐克重新聚焦于其核心体育业务，并重建批发合作伙伴关系。</p></div></div>

据报道，耐克在数字艺术市场缺乏兴趣的情况下，仍在销售其NFT和虚拟运动鞋。

美国最高法院今天并未就一项关键案件作出裁决，该案件旨在检验唐纳德·特朗普总统在全球范围内实施的全面关税的合法性。

法院仅就……作出了裁决。

预计川普今天将在美国做出影响比特币和山寨币的决定——最新情况已经揭晓。

美国国会议员拜伦·唐纳兹本周公开登记购买了价值10万镁的比特币。此举令人惊讶，因为他目前是数字资产小组委员会的成员……

美国一位知名议员购买了价值 10 万镁的比特币——《清晰法案》即将通过吗？

去年11月，稳定币发行商Tether宣布对Ledn进行“战略投资”，Ledn是一家以比特币（BTC ）为抵押提供稳定币和法币贷款的公司，投资金额为90,230.46美元。但Tether当时选择不透露投资细节……