Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a year after shutting down the business, according to The Oregonian.
The sale ...

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<p>Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a year after shutting down the business, according to The Oregonian.</p>
<adv/><p>The sale took place on Dec. 16, according to the report, citing a Nike statement in which the global sportswear brand called the sale of its NFT unit “a new chapter for the company and its community.” Nike did not disclose the buyer or financial terms of the deal and did not immediately respond to CoinDesk’s request for comment.</p>
<adv/><p>The retrenchment has extended beyond Nike, as the broader NFT sector continues to contract from its major boom back in 2021. NFT marketplace X2Y2 announced it would sunset operations following a sharp decline in trading volumes, while NFT Paris, once one of the industry’s flagship conferences, also announced it canceled its 2026 event.</p>
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<p>“Nike continues to invest in delivering innovative products and experiences across physical, digital and virtual environments,” Nike said in the statement, according to the report</p>
<p>Nike acquired RTFKT, pronounced “artifact,” in late 2021 at the height of the NFT boom, as the sportswear giant expanded into digital collectibles, virtual sneakers and blockchain-based products. The studio quickly became one of the most prominent brands in the NFT space, collaborating with artists and releasing digital sneakers that at times sold for thousands of dollars.</p>
<p>In late 2024, Nike announced plans to shutter RTFKT’s operations in late 2024 in an X post , citing a pullback from NFTs while continuing to pursue digital and virtual products through partnerships with video game companies. The shutdown sparked a class-action lawsuit filed in Brooklyn, New York in April 2025, with investors alleging they suffered significant losses and damages of more than $5 million.</p>
<p>The divestment comes under Nike's CEO Elliott Hill, who took over in 2024 and has been refocusing Nike on its core sports business and rebuilding wholesale partnerships.</p>

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Nike sells its NFT and virtual sneakers amid lack of digital art market interest: report

據《俄勒岡人報》報道，耐克（NKE）在關閉旗下曾備受矚目的數字產品和非同質化代幣（NFT）子公司RTFKT約一年後，低調地將其出售。

此次出售……

<div><div><p>據《俄勒岡人報》報道，耐克（NKE）在關閉其曾經備受矚目的數字產品和非同質化代幣（NFT）子公司 RTFKT 大約一年後，悄悄地將其出售。</p><adv/><p>據報道，此次交易於12月16日完成。耐克在一份聲明中稱，出售其NFT部門是“公司及其社群的新篇章”。耐克並未透露買家身份或交易的具體財務條款，也未立即回覆CoinDesk的置評請求。</p><adv/><p>這場衰退已蔓延至耐克以外的整個 NFT 行業，該行業自 2021 年的繁榮時期以來持續萎縮。NFT 交易平臺 X2Y2 宣佈，由於交易量急劇下降，將停止運營；而曾經是業內旗艦會議之一的 NFT Paris 也宣佈取消其 2026 年的活動。</p><div><div><div/></div></div><p>據報道，耐克在一份聲明中表示：“耐克將繼續投資，在實體、數字和虛擬環境中提供創新產品和體驗。”</p><p>耐克在2021年末NFT熱潮鼎盛時期收購了RTFKT（發音為“artifact”），這家運動服裝巨頭由此進軍數字收藏品、虛擬球鞋和區塊鏈產品領域。RTFKT工作室迅速成為NFT領域最知名的品牌之一，與藝術家合作並推出數字球鞋，這些球鞋有時售價高達數千美元。</p><p> 2024年底，耐克在X論壇上宣佈計劃關閉RTFKT的運營，理由是公司將逐步退出NFT領域，但會繼續通過與視頻遊戲公司合作開發數字和虛擬產品。此次關閉引發了一起集體訴訟，該訴訟於2025年4月在紐約布魯克林提起，投資者聲稱他們遭受了超過500萬美元的重大損失。</p><p>此次資產剝離是在耐克首席執行官埃利奧特·希爾 (Elliott Hill) 的領導下進行的，他於 2024 年上任，一直致力於將耐克重新聚焦於其核心體育業務，並重建批發合作伙伴關係。</p></div></div>

據報道，耐克在數字藝術市場缺乏興趣的情況下，仍在銷售其NFT和虛擬運動鞋。

在一次關於越南數字資產市場發展解決方案的採訪中，TCEX數字資產交易所的負責人提出了一個重要建議：應該儘快允許數字證券的試點發行……

TCEX 數字資產交易所的領導層提議儘快啟動以代幣形式發行證券的試點項目。

本週末，許多山寨幣可能會因各種原因面臨下降壓力，這些原因可能源自於市場狀況或外部因素。
BeInCrypto 分析了該公司的三種山寨幣…

本週末值得關注的 3 種山寨幣| 1 月 10 日至 11 日

PANews 1月9日消息，據官方公告，幣安在幣安錢包內推出兩項關於Unitas的獨家活動：1.Booster活動：通過完成階段性任務，並支持項目早期發展，瓜分30,000,000枚UP空投獎勵。2.代幣發行活動（TGE）：符合條件的用戶可在Unitas代幣UP上線交易前，優先認購該代幣。
Unitas幣安錢包Booster活動將於2026年01月12日18:00（東八區時間）開啟，Booster...