Social media giant Telegram announced the launch of the in-app currency Telegram Stars on the 6th. According to official instructions, Stars can be purchased through Apple and Google, or using legal currency within Telegram's own applications. The Stars obtained can be used to purchase digital products in Telegram mini apps (Mini Apps) such as Notcoin, Hamster Kombat, etc.
Telegram founder Pavel Durov said that Telegram Stars is a way for users to pay quickly in mini-applications. Mini-applications like Notcoin can be used without installation, and with Telegram Stars, the simplest payment method can now be used. , accept payments from users.
Simply put, Telegram Stars hopes to use a unified points mechanism to make it easier for the numerous bots and mini-applications on the platform to collect payments from Telegram’s more than 900 million users.
Developers enjoy subsidies
Regarding the handling fees for purchases on other platforms, Pavel Durov explained that Telegram Stars will comply with Apple and Google’s digital product sales policies:
When users buy Stars from Apple and Google, they take a 30% cut, but Telegram subsidizes ads purchased using Telegram Stars.
Therefore, if developers reinvest Stars in promoting their own apps, the overall commission will be close to 0%! Therefore, publishing applications on Telegram makes more economic sense than publishing applications on traditional mobile applications.
Pavel Durov said that the recent mini-app craze has made Telegram the main place to launch new apps. Stars and advertising subsidies have taken the mini-app craze to a new level, unprecedented in the history of social media.
In addition, Pavel Durov added that developers can exchange the Stars they receive into TON through the trading market fragment. Perhaps motivated by this, the TON token began to fluctuate and rise yesterday (6th). At the time of writing, it was trading at $7.57, up nearly 6% in the past 24 hours.
