Author: BitJump
Through MarketingFi and the AI data layer, the Cookie3 project is committed to creating a decentralized marketing economy that increases user engagement and ROI while delivering fairer value distribution to users, creators, and businesses.
Preface
Today, the traditional Web2 marketing model is being questioned more and more. According to Gartner, the average marketing budget in 2023 will account for 9.1% of the company's total revenue. In the United States, digital marketing accounts for a significant proportion of the marketing budget allocation. Most of the budget is occupied by advertising giants such as Google and Facebook, and users' attention is commoditized without receiving fair returns. About 95% of the marketing budget is wasted on users who do not convert.
In addition, irrelevant advertising push and frequent advertising interrupt the user experience, exacerbating users' aversion and resistance to advertising. Users' data is collected and analyzed for commercial purposes, which threatens their privacy and data security, further affecting their trust in the platform. As the number of advertisements increases, users gradually become fatigued with advertisements and even actively ignore the content of advertisements. This phenomenon not only reduces the effectiveness of advertisements, but also wastes the marketing resources of enterprises.
In response to these problems, more and more companies are turning to more interactive and user-engaging marketing strategies, such as tasks and airdrop rewards, which not only increase user engagement, but also distribute marketing value more fairly. In response to these problems, the Cookie3 project we introduced today is committed to creating a decentralized marketing economy through MarketingFi and AI data layer, improving user engagement and ROI, while bringing fairer value distribution to users, creators, and businesses.
1. Basic Information
Cookie3 aims to revolutionize digital marketing by leveraging Web3 technology and AI to create a decentralized marketing economy (called MarketingFi). This system rewards users with tokens, providing fair returns for their contributions to the ecosystem. Cookie3 proposed the concept of MarketingFi to redefine the marketing economy through a decentralized framework. It combines the marketing channels of Web2 and Web3, uses AI to identify the most valuable audiences, and rewards them through tokens or on-chain and off-chain rewards. This approach can minimize marketing waste and promote the growth of the ecosystem.
1.1 Project Information
Project name: Cookie3
Official website: https://www.cookie3.com/
Twitter: https://x.com/cookie3_com (448K followers)
Discord: https://discord.com/invite/cookie3 (185K members)
Telegram: https://t.me/cookie3_co (184K followers)
Doc: https://docs.cookie3.co/cookie3-docs
Litepaper: https://assets.cdn.cookie3.co/assets/Cookie3_Litepaper.pdf
1.2 Token Information
Token Name: Cookie
Total number of tokens: 1 billion
TGE time: 18:00, June 13, 2024, Beijing time
Listing status: It is planned to be issued on exchanges such as Bitget, Bybit, MXEC and Kucoin.
2. Cookie3 project background
2.1 Team Background
Cookie3 was founded by an experienced team of professionals, including co-founder and CEO Filip Wielanier, co-founder and CTO Wojciech Piechociński, and Chief Data Officer Patrycja Sawicka. The team members have extensive experience in blockchain, AI, and data analysis, providing solid technical and management support for the development of the project.
2.2 Financing
Cookie3 has raised a total of $5.5 million in funding during its development. The most recent seed round of financing was completed on August 3, 2022, raising $3.3 million, led by The Spartan Group. Other participating investors include LD Capital, Hartmann Capital, OrangeDAO, Big Brain Holdings, and Jsquare.
Additionally, $800,000 in funding was made available to the public through IDOs on Polkastarter and ChainGPT Pad. Registration for the Polkastarter IDO has closed, and the ChainGPT Pad IDO was completed on June 12 and 11.
2.3 Cooperation
Cookie3 has established strategic partnerships with several well-known institutions, including Spartan Group, Animoca Brands and ChainGPT. These partners not only provide financial support, but also bring valuable industry resources and strategic guidance to the project.
3. Commercial value of Cookie3
3.1 Problems to be solved
Waste of marketing budget: In the traditional Web2 marketing model, a large amount of marketing budget is occupied by advertising giants such as Google and Facebook, resulting in up to 95% of the budget being wasted on users who do not convert.
User data privacy: User attention is commoditized, and privacy and data security issues are serious, affecting user experience and trust.
Ineffective advertising: irrelevant advertising push and frequent interruptions to user experience lead to user disgust and resistance to advertising.
3.2 Solution
MarketingFi model: Combining on-chain and off-chain data analysis and AI technology, redefine the marketing economy through a decentralized framework. Using $COOKIE tokens, marketing value can be locked and distributed fairly.
Cookie3 Analytics: Provides comprehensive data analysis tools similar to Google Analytics to help project parties track and optimize website traffic and user behavior.
Cookie3 Airdrop Shield: Ensures that airdrops are distributed to high-quality users and prevents tokens from being abused by robots or Sybil attackers.
Cookie3 Affiliate: It brings together more than 18,000 KOLs, covering more than 400 million fans, helping project parties achieve wider user coverage and higher conversion rates.
3.3 Market Capacity and Market Opportunities
The AI and Digital Marketing Industry: currently valued at over $720 billion, is expected to grow to $2.5 trillion by 2030. Cookie3 has huge potential in this rapidly expanding market.
Web3 Marketing: With the popularity of decentralized technology and blockchain, more and more projects need efficient, transparent and fair marketing solutions. The MarketingFi model provided by Cookie3 just meets this need.
3.4 Growth Forecast
User growth: It has been integrated and used by more than 300 dApps, with more than 2 new users added every day. It is expected to usher in a greater growth peak when the bull market arrives and a large number of projects are launched.
Market share: By continuously optimizing its products and expanding its market coverage, Cookie3 is expected to occupy an important position in the field of Web3 marketing and become an industry benchmark.
Return on Investment: With the multiple application scenarios and reward mechanism of $COOKIE tokens, holders will receive generous returns, further driving the growth of the platform and user engagement.
4. The Economics of Cookie3
4.1 Roles
Users: In the MarketingFi economy, users are not only consumers, but also co-owners and co-creators of projects. They are paid for discovering and participating in suitable projects.
Creators: Brands work with influencers (KOLs) to acquire users through specific channels and conversion events, and are rewarded based on their performance in various activities.
Enterprise: Enterprises leverage data, AI, and wallet analytics to increase the value of the ecosystem by allocating marketing budgets to users who will become promoters and supporters of the project.
4.2 COOKIE TOKEN ECONOMICS
1. Token Function
The $COOKIE token is at the heart of the Cookie3 ecosystem and plays a role in multiple ways:
Value distribution: $COOKIE tokens lock the value of all products and platforms and redistribute them to $COOKIE holders in the form of rewards. This mechanism ensures fair benefits for all participants.
Rewards: Users holding $COOKIE tokens can gain access to rewards, airdrops, and exclusive experiences.
Governance rights: Users holding $COOKIE tokens can also participate in platform governance, decide how the Cookie DAO treasury is used, and influence the future development of the platform.
2. Staking
$COOKIE tokens have comprehensive staking functions and provide competitive staking rewards. Users who stake tokens can not only obtain additional benefits, but also gain higher influence and rights in the ecosystem.
3. Multiple airdrops
Users holding $COOKIE tokens can participate in airdrops of multiple projects, which use Cookie3 Airdrop Shield to ensure the distribution quality of airdrop tokens. In this way, users can continuously get new tokens and project participation opportunities.
4. Agreement Fees
Part of the Cookie3 Affiliate agreement fee will be converted into rewards and distributed to $COOKIE token holders. This mechanism not only increases the use scenarios of tokens, but also increases the enthusiasm of users to participate.
5. Market score improvement
Users holding $COOKIE tokens will increase their MarketingFi score, thereby gaining more investment opportunities and priority access to projects in the ecosystem.
6. Exclusive Access
$COOKIE token holders gain whitelist access to new Cookie3 products and exclusive features on the token-gated platform. This exclusive access not only increases user loyalty, but also increases user activity on the platform.
Through these diverse functions and application scenarios, the $COOKIE token not only creates a fair and efficient value distribution mechanism within the ecosystem, but also increases user engagement and the overall value of the platform through incentive and reward mechanisms.
5. Products and technologies
5.1 Cookie3 Product Line
Cookie3 Analytics: A B2B application that helps marketers track campaign performance from on-chain to off-chain, identifying the most effective channels and campaigns.
Cookie3 Airdrop Shield: Ensures that airdrops are distributed to quality users, not robots or Sybil attackers.
Cookie3 Affiliate: A platform that allows businesses to start and manage affiliate campaigns, and creators can choose the campaigns that suit them and get paid.
5.2 Key Technologies
Cookie3’s technical foundation stems from years of research and development, including on-chain and off-chain analysis, AI tools, and behavioral feature mapping. Its core features include:
Analytics without cookies
Performance-based rewards
Cross-chain operations
Data-driven decision making
6. Conclusion
Cookie3 is committed to solving many pain points in traditional marketing and improving marketing efficiency and user experience through its unique MarketingFi model and powerful data analysis capabilities. With the expansion of the Web3 ecosystem and the increase in market demand, Cookie3's user base and market share are expected to grow rapidly. Its token economics design ensures fair distribution of tokens and long-term market stability. In the future, it is expected to become a leading platform in the field of digital marketing, bringing more value to users, creators and enterprises.
Cookie3 will be officially launched at 18:00 on June 13, 2024. Friends who have participated in IDO or are interested in the project can pay attention to it. (Investment is risky, please be careful not to chase high prices, this article is not an investment recommendation.)
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What is MarketingFi?
MarketingFi is an innovative decentralized marketing economic model proposed by Cookie3. It combines the marketing channels of Web2 and Web3, and identifies and rewards the most valuable audiences by leveraging artificial intelligence and blockchain technology. MarketingFi minimizes marketing waste and promotes ecosystem growth by distributing tokens or on-chain and off-chain rewards. Unlike traditional marketing, MarketingFi transfers value from advertising giants to users and creators, creating a transparent and fair value distribution system that incentivizes high-quality users with continuous participation and support.
