Photo and text | Xingchen 2024.6.22
Web3 in My Eyes Issue 5
TON really poked a hole in GameFi’s nest, and the top five rankings are all blockchain games .
And I feel that the participation of Chinese resources is extremely high.
Today let’s talk about the very popular Catizen .
To be honest, I was a little disappointed.
Catizen
one
1) Ecosystem: TON, Mantle (multi-chain bot deployed)
2) Track: GameFi
3) Type: On-chain cat-raising game , the main gameplay is a combination of cultivation and mining, with simple participation methods and direct reward mechanisms .
4) Team: Pluto Studio (Chinese team)
5) Launch time: It is a new product . The Beta version was launched in March this year.
6) Development speed: rapid .
According to official news, in April, Catizen’s on-chain users reached 260,000.
In June, its user base exceeded 20 million, with over 500,000 paying users , making it one of the fastest growing projects in the TON ecosystem.
7) Partners:
TON, Mantle, NGC, Mask, Notcoin, Xiaomi (huh?)
8) Honors:
Won the first place in TON Ecosystem The Open League for 2 consecutive times;
During the TON Hong Kong Wanxiang Conference and Token2049, Catizen served as the ShowCase project for TON's official presentation.
9) Token system: Points Token $vKitty, $Fish, $wCATI, $wZEN.
10) Target: Game Launchpool
(Currently , we have signed contracts with 18 popular WeChat mini-games and will gradually launch these games on the Catizen game platform)
I was wondering why when I entered Catizen, I could smell the flavor of WeChat mini program. It turns out that it has changed to TON mini program .
two
Although I am not a fan of games or furry games, I have heard about the popularity of Catizen . I wanted to take a look at it today and I had high expectations.
But I experienced it for a very short time with a frown on my face, and I couldn’t continue playing it, my family members .
Even if there is an airdrop in the pie, I still find it difficult to swallow it.
I would like to state that I am just an ordinary player and have no vested interests in any ecological project. I am just telling you my true feelings. I wonder if you have the same experience or different opinions. You are welcome to leave a message below the article .
1) The first thing that strikes me is the picture quality, which is hard to comment on. The whole screen feels messy, especially when there are many cats walking around in the pet store and being petted by people. The screen is full of cats, and there are all kinds of buttons and splash screens. My trypophobia is about to act up.
2) Let’s talk about the overall temperament. It has the flavor of WeChat game mini-programs . It is an old version from many years ago. It is very old-fashioned and you won’t even look at it if you put it in WeChat now.
3) The experience of synthesizing cats is also very bad. It always feels stuck and not smooth . And when you play, don’t you think the level numbers on the cats are unclear? Of course, if you are a krypton gold player, you can spend money to automatically synthesize, just ignore what I said.
4) The rules and gameplay are very complicated, and there are 4 types of point tokens. My mind is a bit simple, and I can’t handle the slightly more complicated gameplay.
5) It is like a patchwork , like an outdated Web2 game dotted with Web3 sequins, placed in a viral Web2.5 ecosystem, marketed in a Web3 way , and then it had 20 million users in 2 months, and its valuation was billions of dollars...
It's really crazy.
three
Let’s talk about some points that can be learned from it:
1) The Chinese team’s style and tone are actually quite consistent. There is no derogatory meaning at all. They just like to use airdrops to stir up trouble .
In the past, we used the question of "whether there will be an airdrop" to whet users' appetite. As long as there was no airdrop, there would always be expectations, and users would be pulled in to complete tasks and collect data one by one. After the airdrop, the enthusiasm was not as high as before, and it gradually cooled down.
The projects I’ve seen recently are not pretentious , they just openly airdrop , and they also tell you the airdrop ratio. As they’re doing it, they also tell you to increase the airdrop ratio, just like Catizen increased the airdrop ratio from 35% to 42% to stimulate users. Who can stand this?
2) Catizen has more gameplay than Notcoin and Hamster Kombat that we talked about before. Those two are click and mining games, and they are F2E, zero-cost, and free to play.
Catizen began to educate users and let players recharge and pay. They can use TON and NOT to pay , buy Fish coins, buy acceleration, buy automatic synthesis... In this way, there will be income and cash flow, and there will be stories to tell .
I don't know what kind of users it actually has. Are they the ones who play the game of "money-grabbing"? Let's have a game between the project owner and the money-grabbing industry to see who can win.
Who among ordinary users would pay to play this game?
Once the airdrop happens, will anyone still pay for it?
3) After playing a very limited number of games, I summarized the following gameplay:
1. Let users play games: open airdrops and the ability to mine, which has already triggered keywords
2. Lower the user entry threshold: the game should not be too complicated, but very simple and easy to use
3. Mobilize users to brush data:
I can't lose , I want big hair...
Buy soft articles and release positive news . I searched several Chinese industry media and easily found that Catizen obviously bought Blockbeats' articles.
4. Keep users coming back to the game frequently: Sign-in rewards
5. Viral spread: Invite friends to get rewards
6. Other ways to play: For example , add some value , such as Catizen plans to donate 1% of its revenue to a non-profit organization that adopts stray cats...
I didn't say this was a gimmick, maybe it was recommended by the community.
7. A bigger pie: Catizen’s decision to go the Launchpool route is absolutely brilliant . After all, a single game will eventually fail, but by making itself a platform, you can enjoy the game for longer.
above.
I wish you a nice weekend
Thank you for reading. Finally, I would like to ask you to like, forward, bookmark and comment .
WeChat public account: BitGravity
Xingchen WeChat: iammm001
Telegram community: https://t.me/bitgravity
Twitter/X: https://twitter.com/biteyinli
