1. What is Catizen？

Catizen is a casual cat-raising chain game on the TON ecosystem. Simply put, you can continuously synthesize higher-level cats to obtain more cat coins in the hope of receiving more airdrops.

According to the announcement, Catizen announced it will launch airdrops and coin in July.

As of the end of June, Catizen had 23 million players, 3.46 million daily active users, 1.31 million on-chain users, and 14.2 million on-chain transactions. Revenue exceeded $10 million. The project has been ranked TOP1 in TON's official event, Ton Open League, for three consecutive seasons.

The project team plans to build Catizen into a game platform and launch more than 200 mini-games. As a result, the project will have greater narrative and valuation space.

Catizen was created by the Pluto Studio team. According to a previous report, Catizen has not yet announced its specific fundraising information. Although the official information mentioned that Catizen's investors include well-known institutions such as TON Foundation, Web3 com Ventures, and Mask Network, no clear source has been found.

basic information:

Project official website: https://www.catizen.ai/

Official x account: https://x.com/CatizenAI

Telegram game entrance: https://t.me/catizenbot/gameapp?startapp=r_116_15822667

2. Catizen gameplay and strategy

The core gameplay of the game can be summarized as: synthesize and upgrade cats. The higher the level of the cat, the more cat coins are produced per minute. Collect and consume cat coins and fish coins to speed up the upgrade of cats. While upgrading, you can get more cat coins, fish coins, and even wCati and xZEN, which may be related to airdrops.

[Game Core Assets]

1. Cats can currently be synthesized up to level 450.

2. Vkitty coin: The coin produced by cats. The output rate is proportional to the level and number of cats. It can also be obtained through fishing. The core value of Vkitty coin is to upgrade cats.

3. Fish coin: can be used to purchase cat upgrades, participate in fishing games, and participate in pledge gameplay. Fish coins can be obtained by completing tasks, and the most important source is to purchase them in stores using US dollars.

4. vCAT: obtained by participating in cat coin staking. Cats can participate in cat coin staking only after reaching level 110.

5. xZEN: Obtained by inviting players, and can also be claimed daily.

Now, let's dive into the game and get the most bang for the buck in the least amount of time.

Game entrance: https://t.me/catizenbot/gameapp?startapp=r_116_15822667

[Game 1: Cat Synthesis]

The game background of Catizen is in a cat cafe. The player is the boss. The player has 12 slots to place cats. Low-level cats will be dropped into the grids every once in a while. If the grid is full, the drop will stop. At this time, you can also press and hold the lowest-level cats to merge and free up space.

Normally it takes about 20 seconds for a cat to land.

[Game Method 2: Use cat coins and fish coins to speed up cat synthesis]

A. Generate with cat coins: Generate with cat coins on the homepage to directly generate a low-level cat.

B. Use cat coins or fish coins to buy. In the Feed column at the bottom right of the homepage, you can use cat coins or fish coins to buy cats of different levels. Fish coins can buy cats of higher levels, which shows that fish coins are more valuable. (Note: Free cats will be generated regularly and need to be collected manually.)

[How to get cat coins and fish coins? ]

Fish Coin:

A. Earn: In the Earn column at the bottom left of the homepage, you can earn fish coins by completing daily tasks such as X forwarding, website visits, and check-in. The higher the achievement, the more fish coins corresponding to different achievements can be unlocked.

B. Purchase. In the Feed column, the account's fish coin holdings can be seen in the upper right corner. Click the fish coin icon to enter the purchase page. (Note that you can get a cat for free every day. TON chain claims can get rare xZEN and 24 cats, and the cost is very low.)

0.99 USD to buy 600 fish coins + 100 cats, there is a promotion going on;

…

Purchase 8100 Fish Coins for $26.99.

Please note that purchase is the core source of fish coins in the game, and very little can be obtained by completing tasks. Fish coins are where the project gets the majority of its income.

Catcoin:

Cats are automatically generated. The higher the level, the more cat coins are generated per unit time.

The following paths can generate cat coins and fish coins:

A. Shop: In the Shop column on the lower left of the homepage, you can directly use 0.1 US dollars to purchase 100 fish coins and 5 million cat coins.

B. Invitation: In the Invite column at the bottom right of the homepage, you can get different amounts of cat coins and fish coins through invitations.

Note: When your invited friends level up, you can get extra xZEN coins, which are useless in the game. I guess it is related to the airdrop. The maximum number of people you can invite is 300.

C: Fishing game: There is a Fishing entrance on the upper left of the homepage. You can fish once for 84 fish coins. You can get a lot of cat coins by fishing, and you may get fish coins occasionally.

Note: There is a fishing ranking list, and the top 50 will receive cat coins as rewards. (The game is not difficult, just spend as much money as you can.)

[Other]

A. Small rockets accelerate the generation of cat coins.

The entrance is in the middle of the screen, and the small rocket can generate cat coins at 2 times the speed. This function is free (cooling takes time), and can consume GAS on the TON chain to claim, and can be purchased with 50 fish coins.

B. Idle income

When you are idle, you can generate cat coins + airdrop cat baskets. You can get them for free when you open the APP, or you can use fish coins or TON chain to consume GAS to get more resources.

C. Mining

This gameplay is currently closed, and the entrance is at the top of the page.

Previously, mining was divided into cat pool and fish pool. Cat pool mining required cats to be above level 110. Fish pool mining only required holding more than 1,000 fish coins.

Mining can produce wCATI, which has no effect in the game and may be related to subsequent airdrops.

D. Screen Surprise

Occasionally, animals such as dancing frogs will appear on the screen. Remember to click on them to get extra resources.

E. Fully automatic

The entrance is on the right side of the cat on the homepage. Click Auto to achieve automatic cat synthesis, automatic acceleration, automatic collection of free cats, etc. Currently, 3900 fish coins (about 13.49 US dollars) are required.

3. Editor's Strategy and Summary

Summarize:

1. You can play the game without any cost, but it is very time-consuming and requires frequent opening of the app to synthesize and complete daily tasks.

2. The core asset of the game is cat coins. The more cat coins you have, the faster your cat will level up. You can get a lot of cat coins through fishing games. Fishing requires fish coins, which are mainly purchased from US dollars. Fish coins are the core of the upgrade! Therefore, you can spend a lot of money to buy fish coins in this game to speed up the development. The official said that the revenue in 3 months exceeded 10 million US dollars.

Strategy:

For zero-cost players:

1. Complete daily tasks to get fish coins.

2. On the Fish Coin purchase page, receive free cats every day, and use the TON chain to claim rare xZEN and 24 cats. (Note: This is the only way to obtain rare xZEN with only a small amount of GAS, except for invitations.)

3. Players who would like to pay a little. Spend 0.1 USD to complete a purchase in the store; use 0.99 USD to purchase the lowest-priced item on the Fish Coin purchase page. In this way, you can get about 1,000 Fish Coins. If the mining function is restarted, you can participate in Fish Coin mining. This function requires a minimum of 1,000 Fish Coins.

4. Try to claim rewards by using the TON chain wallet in multiple places. The GAS is about 0.008 TON at a time, which is about 0.056 US dollars.

In short: spend a little money, use cash to buy the lowest level resources, get resources through TON chain interactions, strive to surpass non-paying players, and have a better chance to increase your level and get airdrops.

For players who would like to pay a lot:

1. Crazy purchase of fish coins, crazy fishing, crazy purchase of cats, crazy activation of automatic functions (really cool).

2. Crazy use of TON chain to claim resources.

Note: The game is quite money-consuming. 129U can only purchase 39,000 fish coins. The editor speculates that 1000U is the entry-level configuration for high-level players.

In addition, the game will issue coins in July, so there is not much time left for players. Hurry up!

Look at what high-level cats look like. If you are a zero-level player, you probably won’t see them.

4. Project Core Progress and Roadmap

Roadmap:

[Q2 2024] Token expansion: exchange listing + airdrop.

[Q3 24] Platform enhancements: Introducing Gamefi economic platform with token staking functionality; enabling token staking for new game NFTs and airdrops; introducing revenue sharing for new game releases.

[Q4 2024] Innovation and expansion: launch of AI cats supported by AR technology, etc.

Currently, the project founder announced that it will develop Catizen from a single mini-game to a game center. It is disclosed that Catizen will launch a game engine designed specifically for Telegram Mini Apps.

Through this technology, Catizen will provide a one-stop service, allowing more H5 game developers to access the SDK and publish their games on Telegram with one click.