Binance, the world's largest cryptocurrency exchange, is seven years old, further proof that the digital assets industry is maturing.
Binance, the exchange that boasts more than 200 million users worldwide, has also launched a new “Be Binance” campaign to celebrate the company's milestone.
This new campaign aims to honor and reward the exchange's loyal customers, according to Rachel Conlan, chief marketing officer at Binance. She wrote in a statement:
Through determination, curiosity and responsibility, we have faced challenges and reaped rewards, thanks to our 200 million users. As we journey toward financial freedom, we stay true to our values: humility, kindness, collaboration, and gratitude.
Binance is the world's largest cryptocurrency exchange, with daily volume exceeding $25.3 billion. This makes Binance seven times larger than the second-largest exchange, Coinbase, which has a daily volume of $3.3 billion, according to CoinMarketCap data .
While Binance has surpassed 200 million users, Rachel Conlan, the exchange's chief marketing officer, said the exchange still has huge growth potential.
Conlan says education will be key to attracting the next wave of users:
Education and awareness are extremely important. Over 200 million is an impressive number, but if you think about it, both the industry and our user base still have huge growth potential.
The exchange achieved its first 100 million users in five years and 200 million users in two more years. More than 30 million users signed up for Binance in the first half of 2024.
According to Binance's Conlan, this milestone makes the vision of reaching the first billion Web3 users more feasible:
A few years ago, 200 million users looked like something out of a science fiction movie. Today, bringing the first billion users to Web3 seems like an achievable goal, although we recognize that many years of hard work will still be needed.
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