On August 21, 2024, with the official announcement from Binance Launchpool, the new meme coin DOGS on the TON chain is set to be listed on Binance, the world’s largest cryptocurrency exchange.
Since its launch, the DOGS project has seen a surge in users within just a month, thanks to its user-friendly participation method and viral social media presence. According to the latest data, the DOGS community on Telegram has surpassed 16 million subscribers. This massive user base not only highlights its own appeal but also injects strong momentum into the ongoing success of the TON ecosystem.
Reflecting on the history of the TON ecosystem inevitably brings to mind Notcoin, which recently made waves in the crypto community. Both projects gained remarkable market attention in a very short time, but did they achieve success in the same way? What are the secrets behind the TON ecosystem's continued success in 2024? This article delves into the rise of DOGS and Notcoin, analyzing the unique advantages that the TON ecosystem holds in the crypto market.
01
The Rapid Rise of DOGS and Notcoin
The success of DOGS and Notcoin showcases the rapid ascent pattern of meme projects within the TON ecosystem, with the two sharing significant similarities in many aspects.
First and foremost, both projects leveraged Telegram's vast user base and TON's technological support to gain widespread attention from the start. Through fast-spreading social networks and viral marketing strategies, DOGS and Notcoin each amassed millions of users in a short period. For instance, DOGS attracted over 16 million Telegram subscribers within a month, an unprecedented speed in the history of cryptocurrencies. Similarly, Notcoin garnered 20 million users within 26 days of its launch, demonstrating its powerful market appeal.
On the technical front, both projects attracted participants with simple and intuitive user experiences. DOGS offered a straightforward interface via a Telegram bot, allowing users to claim DOGS tokens with just a few taps. This barrier-free participation model led to rapid adoption even among Web2 users. Notcoin, on the other hand, won over users with its "click-to-mine" game model, where players earn tokens by clicking on their screens within Telegram. This gamified approach significantly lowered the participation threshold while boosting its appeal among younger users.
The rapid rise of both DOGS and Notcoin is closely linked to their strong presence on social media.
DOGS quickly dominated social media platforms through extensive promotion by numerous KOLs (Key Opinion Leaders), sparking widespread discussions, particularly on X (formerly Twitter) and Telegram. On its first day alone, DOGS-related topics reached millions of users, creating a powerful viral effect. Similarly, Notcoin benefited from social media promotion, with its appearance at the TON ecosystem conference and subsequent community engagement helping it quickly amass a large base of loyal users.
Moreover, both DOGS and Notcoin received strong backing from major cryptocurrency exchanges, which was another crucial factor in their success. Support from Binance was particularly key, as both DOGS and Notcoin gained opportunities for mining and trading on Binance Launchpool, further boosting their market influence. Data shows that Notcoin achieved a trading volume of $46.46 billion in its first week after being listed on Binance, while DOGS saw heightened market expectations and attracted more investor attention following Binance's announcement of its listing support.
Despite their similar paths to success, DOGS and Notcoin took different approaches in terms of execution and market strategy, providing the TON ecosystem with diverse development models and success stories. The success of DOGS and Notcoin underscores the enormous potential of the TON ecosystem in meme culture and community-driven projects, as well as its capacity for continuous innovation and expansion in 2024.
02
Differentiated Strategies of DOGS and Notcoin
Although DOGS and Notcoin share many similarities in their rise to prominence, they exhibit significant differences in positioning and market strategies.
As a meme coin project within the TON ecosystem, DOGS primarily relies on meme culture and community-driven engagement to attract users. Its strategy focuses on quickly drawing in a large number of participants through simple, barrier-free operational methods.
For instance, DOGS’ core participation mechanism is built around a Telegram bot, which not only facilitates airdrops of DOGS tokens to users but also enables viral growth through an invitation system. In less than a month, DOGS' Telegram subscribers skyrocketed from zero to over 16 million, demonstrating its remarkable speed of spread.
In contrast, Notcoin, though also originating from the TON ecosystem, adopts a more diversified market positioning. Notcoin does not rely solely on the power of meme culture but instead uses more complex and varied strategies to solidify its market position. Initially, Notcoin attracted a large user base through a "click-to-mine" model, but as time went on, it gradually expanded its influence within the TON ecosystem. By collaborating with multiple projects, especially through innovations in NFTs and staking, Notcoin has successfully built a more stable and enduring ecosystem. For example, Notcoin's co-branded activities with Binance and partnerships with OKX have enabled it to move beyond the initial meme effect, enhancing user retention and engagement through tangible products and services.
In terms of market strategy, DOGS focuses more on emotion-driven and community resonance, creating a relaxed and fun atmosphere that appeals to a large number of Web2 users who may not be familiar with cryptocurrencies but are drawn to DOGS' simplicity and low entry barrier. On the other hand, Notcoin has adopted a more cautious market approach, emphasizing the cultivation of long-term users and ecosystem development. Notcoin not only attracts users through its innovative mining model but also expands its market influence through deep integration with Telegram.
Summary
Overall, the sustained popularity of the TON ecosystem in 2024 can be attributed to the interplay of several key factors. The deep integration between TON and Telegram has provided a vast user base for its projects. The technological advantages of the TON ecosystem have laid a solid foundation for the success of its projects. Additionally, the ecosystem's exceptional performance in marketing and community building has been a crucial factor in its success.
Finally, the continuous innovation and adaptability of the TON ecosystem are significant reasons behind its ongoing success in 2024.
The TON ecosystem consistently explores new application scenarios and business models while maintaining market sensitivity and a spirit of innovation. This ability to continuously innovate allows the TON ecosystem to remain dynamic and attract new users and investors, even in the face of market fluctuations and competition.
