This year, the issue of listing coins on Binance has been a monthly topic. From the previous criticism of listing VC coins to the current criticism of listing MEME coins, Binance has always been at the center of the public opinion whirlpool.
So, how is Binance’s coin listing performance? Data doesn’t lie.
According to the data previously shared by X user @MustStopMurad , only 42 projects have outperformed BTC this year, and 11 of the top 15 are Meme coins. Combining these 42 coins with the listing status of Binance, we found that:
1. Among these 42 coins, 20 coins have been listed on Binance for a long time, and 5 coins were listed this year. In particular, $PENDLE (752%), $ARKM (1038%), $PEPE (496%), and $FLOKI (701%), which were launched last year, have gradually been recognized for their value and achieved a relatively high increase after the wash.
2. Two of the coins, BANANA and TON, are Binance’s “user benefits”. BNB holders can get them for free through Launchpool and Hodler Airdrop. They also saw an increase of about 30% after listing, which is a win-win situation.
3. Among the high-liquidity MEMEs with the largest increase this year, Binance has launched WIF (234%) and TURBO (38.6%), which have seen relatively high increases after listing.
4. Among the remaining unlisted tokens, 4 are platform coins of other exchanges, and 10 are projects with small market capitalization (such as FDV with a market value of around US$100 million) and low trading volume.
Based on the above data, it is not difficult to find that Binance's coin listing still has a wealth effect. In addition, Binance's latest listing, the lowercase Neiro, which also caused Binance to fall into the vortex of "controversy" in coin listing, has increased by 392.4% so far.
From this we can draw a simple and rough conclusion: following the trend of popular assets is still one of Binance’s most important principles for listing coins.
The reason is very simple. In fact, no matter whether an exchange lists VC coins or MEME coins, it will be criticized. So based on the principle of "making money", if Binance does not list popular trend tokens (such as MEME), other exchanges will also list them, and trading users and transaction fees will also be snatched away by other exchanges. Binance will also have growth anxiety. Why should it go against making money?
At present, BTC is mainly affected by institutional funds. Institutions look at the macro trends. In the case of insufficient market liquidity, low-market-cap memes are fully circulated, there is no large-scale selling pressure from VCs, and there is little resistance to rising prices. This has become the only way out for retail investors at the current stage. This is the cause, and the listing of Binance is the result.
However, although most of the coins on the list of gains are memes, we can still see that some valuable coins have been recognized by the market, such as Arkham, the AI concept coin this year, and Pendle, which has been re-noticed by the market due to the restaking craze. Their projects themselves are sustainable, and their value has been verified after experiencing the deep baptism of the bear market.
Finally, I found that everyone seems to have overestimated Binance’s “capability” and is used to looking at Binance with a “planned economy” mindset. First, they think that to be listed on Binance, relationships are the most important thing and you have to get someone in Binance’s shoes. Second, they think that whatever track or project Binance wants to support will definitely take off…
I can only say that it is too naive. Li Lu's recent remarks in his circle of friends can be applied here: Common sense is the most scarce cognition. One of the common senses is that the market economy is the cause and modern technology is the result. Without the modern market economy, there will be no modern technology.
The same is true in the crypto. Binance became powerful because it followed the market trends. If Binance’s listing and operations did not follow the rules of the “market economy,” then Binance would also be gradually eliminated. Negative examples abound.
This also gives inspiration to all project parties: self-reliance is the key to everything. When the project itself has a strong community, mature products, and a healthy business model, are you still worried every day that Binance will not list you?
