Bitcoin Retail Activity Remains Low Despite Recent Rally

• In previous crypto bull markets in 2017 and 2021, the Coinbase app was ranked number one in downloads versus the current 438.
• The amount of bitcoin owned by short-term holders is approximately 2.5 million tokens, a level typically associated with bear markets.
• NFT- related gas usage on the ether network has fallen to 2%, down significantly from its peak of around 40% in 2021.

One of the biggest questions in the crypto industry is whether retail is participating in this current rally. Retail entrance often marks a sign of euphoria or greed and, in some cases, is thought to be a leading indicator of a top in the market.

With bitcoin (BTC) gaining of late to within 15% of its record high, this article will explore what the retail activity is indicating.

Coinbase Rankings

One important indicator of retail participation is to check where crypto exchange Coinbase's (COIN) app ranks in app store downloads.

In the 2017 and 2021 bull markets, Coinbase became the number one downloaded app near those tops, and at bitcoin's recent market peak in March of this year, it ranked in the top 5,, according to @CoinbaseAppRankBot.

Coinbase currently is ranked just 438, not far above its lowest level of the year of about 500, indicating a continued lack of retail interest.

On-chain shows very little retail life

Investors who have bought bitcoin within the past 155 days are considered short-term holders (STHs).

This cohort tends to be those chasing the market, buying as the price starts to climb, and history shows peaks tend to correlate with high STH supply. Indeed, five recent major tops in bitcoin going back more than a decade have coincided with peaks in STH supply. This current rally, though, has come alongside a decline in STH supply, suggesting no top as of yet.

Retail activity by volume

Looking at transfer volumes by size, values below $100,000 are typically considered retail volume and anything above that level can be considered institutional.

Analyzing the past three bull runs, peak retail volume typically coincides at the top of bull markets. Currently, total retail transfer volume is only around half of what was seen in the 2024 peak.

Glassnode data also confirms that bitcoin fees are at cycle lows, roughly generating only $500k daily, while active addresses are below the 365-day moving average which shows a lack of daily active users.

NFT gas usage on ether is a ghost-town

Speculative trading on-chain, either through inscriptions on bitcoin, or transactions interacting with non-fungible tokens (NFTs) on ether {ETH}}, is another retail participation indicator. In bull markets, we tend to see high fee levels as investors speculate on-chain, with the 2021 market top being a prime example. Currently, however, NFT gas usage on ether is only around 2% versus 2021 when the percentage of gas consumed was at 40%, according to Glassnode data.

Memecoin activity is surging

A different picture is suggested by the action in memecoins, where things are exploding. These tokens are largely a retail-driven category, according to X account @MustStopMurad, which did a presentation on the subject at Token 2049. Murad shows that new memes are up on aggregate by 2,040% and old memes as a whole are up 105% year-to-date.