The official website of the world- famous toy manufacturer LEGO Group was hacked on October 5. A scam message about "LEGO Coin" was briefly displayed on the website, but the message was quickly deleted.
X platform user and LEGO enthusiast "ZTBricks" was one of the first people to discover the scam message. The scam message claimed that you can get "mysterious rewards" by purchasing fictitious "LEGO Coin". Multiple screenshots were circulated on the The homepage shows:
Our new LEGO Coin is officially released! Buy LEGO Coin today and unlock secret rewards!
Lego clarifies: No users are affected
ZTBricks also reminded in the post that those users who click the "Buy Now" button in the message will be directed to a phishing website, which may lead to the leakage of personal information or monetary loss. Shortly after ZTBricks posted the post, many LEGO enthusiasts They also reminded each other, one of the fans wrote :
I honestly knew it was a scam as soon as I saw it! Good thing I didn't click...or I might have lost all my crypto like everyone else crying in the comments section. There is only one cryptocurrency that I know of true Lego fans, and that is Bionicle.
(The "Bionicle Coin" in this paragraph should be a joke by the user, referring to the love of Lego fans for Lego's famous series Bionicle .)
After a cryptocurrency scam message briefly appeared on its official website, the LEGO Group told consumer technology product platform Engadget that the scam message was only displayed briefly and no user accounts were affected. They also added:
The cause of the issue has been identified and we are taking steps to prevent this from happening again.
According to Lego forum moderator mescad, the scam message "LEGO Coin" first appeared on the homepage of Lego's official website at 1 a.m. UTC on October 5, and was completely removed about 75 minutes later. When the incident occurred, Lego headquarters The time in Billund, Denmark is 3 am.
CEO once vowed to create a children's metaverse within one year
In May 2022, Lego CEO Niels Christiansen stated in an exclusive interview with the Financial Times that the company is recruiting a large number of metaverse development talents, with the goal of hiring more than 1,800 software engineers by the end of 2023 and building a children's metaverse within one year. And its holding company KIRKBI invested US$1 billion in game publisher Epic Games in April 2022. At that time, Niels Christiansen also said that if LEGO had invested in Minecraft, the effect would "probably" be great, and admitted that the group's investment in digital aspects has not been enough before and now.
The difference between it being easier to say in hindsight that a company should have invested than having to resort to action to pursue something.
What the company is currently building has a certain scale, and the investment scale is probably the same as "the company wants to create a Minecraft."
