When the crypto market is in a liquidity crisis, meme projects, as natural traffic reservoirs, have become the user source for many crypto exchanges. Many exchanges have been releasing user-friendly measures for the meme track to attract users to join.
According to CoinGecko data, the current overall meme coin market size is $53 billion, accounting for about 2.3% of the crypto market capitalization, and 19 out of the top 200 cryptocurrencies by market cap are meme coins. This continuously expanding market share has transformed meme coins from "joke bets" to serious investment choices.
In the primary market, Pump.fun has created about 2.3 million meme coins since its launch in January 2024. Data shows that only 3% of users in the primary market can earn over $1,000 in profits, and only 0.0028% of users have achieved the "To The Moon" of $1 million.
As market bellwethers, crypto builders and VCs have also maintained high interest in memes. Crypto fund Mechanism Capital has stated that it has completed its meme coin position, and Pantera Capital partner Paul Veradittakit summarized that "Meme coins are the Trojan horses of cryptocurrencies". It is worth noting that Three Arrows Capital co-founder Zhu Su posted on social media that "institutional allocation to Meme coins is likely a Q4 story"; maverick VC and market maker DWF Ventures posted on the X platform that "Meme coins will become the new GTM strategy for many ecosystems and projects", and a DWF Labs partner revealed that "we are in talks with some meme coin projects and are willing to deploy capital to promote their growth."
It is clear that for crypto market meme users, if they focus on the primary market, the "sinking into the sea" investment approach seems not worth expecting, and the coin screening and investment mechanism that consumes a lot of personal effort will not bring them a high return rate. Therefore, focusing on the secondary market and enjoying the fruits through the meme coin screening mechanism of the exchange to obtain stable returns has become the choice of many meme users.
Against this backdrop, many crypto exchanges have seized the high-traffic characteristics of the meme track and have launched favorable policies to compete for meme coin users. For example, some exchanges have accelerated the listing review process for meme coins, provided higher liquidity support, and even attracted users by issuing airdrops and preferential rates.
As market competition intensifies, crypto exchanges that can quickly capture market hotspots and launch popular meme coins in a timely manner are becoming the preferred choice for investors. This is not only to pursue larger short-term gains, but also to occupy an advantageous position in the early stage of the meme coin market. For secondary market users, whether the exchange has efficient project discovery capabilities and stable liquidity is a key factor in determining their trading experience.
Taking the recently hottest meme coin MOODENG as an example, according to CoinMarketCap data, the coin has been listed on exchanges such as HTX, gate.io, Kucoin, MEXC, Bitget, BitMart, and LBank. By checking the listing time and opening price of each exchange, the following table can be obtained (listed in order of listing time).
From the table, it can be seen that LBank listed the coin earlier. In fact, by observing the K-line trends of MOODENG on various exchanges, it is easy to find that the opening prices of most exchanges that did not list the coin first chose a "rogue-style" jump. Therefore, for meme coin users, choosing an exchange that first listed the meme coin will give them a significant cost advantage.
Taking LBank, which was the earliest to list MOODENG, as an example (data from LBank's official social media), it listed 17 coins from September 1 to September 23, of which 14 were meme coins, with impressive gains. It is clear that when the crypto market is in a liquidity crisis, meme coins have reappeared as market saviors, exhibiting strong market performance.
Time, gains, and liquidity have always been the factors of greatest concern for secondary market meme coin users. For meme coins, the surge in a short period of time is the key to attracting investors, and whether the exchange can list popular meme coins in a timely manner has become an important indicator of its market competitiveness. Exchanges need to have the ability to quickly discover projects and efficiently review them to ensure they can list hot coins early and seize market opportunities, thereby providing users with the best trading opportunities.
Exchanges with keen project insight and rapid response mechanisms can usually bring significant investment returns to users in the early stage of meme coin listing, attracting a large number of investors' attention. In addition, strong liquidity assurance is also one of the important factors for users to choose an exchange. Sufficient market depth and liquidity can ensure that users can complete buy and sell transactions at relatively favorable prices and avoid losses due to market slippage.
With the popularity of meme coins, more and more exchanges are accelerating their layout in this track, launching a series of liquidity assurance and project support measures to attract more users and project parties to join. This trend has driven the rapid expansion of the meme coin market and made the competition between exchanges increasingly fierce.
In this context, the exchange's market insight and technical advantages have become the key to attracting meme projects and users. As innovative meme projects continue to emerge, exchanges not only face challenges in technology and liquidity management, but are also constantly adjusting their strategies to expand their influence in the meme track. In the future, as the meme coin market develops further, the relationship between exchanges and meme coin users will become closer, and market activity and trading volume are expected to continue to increase.
