How to spot the next Golden Dog? Find goals that arouse your emotions

Welcome, friends! The MEME market on the chain has been very active recently, which is also part of the reason for the delayed release of this article. I will try to release future articles as soon as possible. When you first start paying attention to MEME coins, you will be bombarded by countless coins. Thousands of coins are launched every day, but only a few are worth investing your time and money. Today, I will share my personal framework for choosing MEME coins. I have noticed that all successful MEME coin traders have similar ideas, but they differ due to their personal life experiences. A key aspect of choosing MEME coins is understanding which ones you should buy, and this process is personalized and real. Of course, there are some widely recognized winners. But in some cases, with your unique perspective, you may discover coins that others have not yet fully understood. You can view each MEME coin as targeting a specific target market. Each good coin should resonate with a particular group. These groups have unique values, beliefs, culture, and emotional responses to events. The more you understand a coin's target market and its ability to gain recognition within that group, the more likely you are to find a successful coin. This is why a simple concept like "cute puppies" can gain so much attention. Almost everyone can resonate with cute puppies. This is also why tokenizing existing MEMES can have a powerful effect. However, it is now too difficult to know which cute puppy to buy. There are too many coins and too many cute puppies and cats. I will simplify the process of choosing puppies and cats to: only buy those that have already succeeded. You are unlikely to encounter new dog coins or cat coins that can reach a market value of tens of billions. If you insist on finding dog coins, I suggest focusing on some special cases, such as the owner of Doge getting a new dog named Neiro. Only focus on new animal coins that are already famous, or borrow the fame of other well-known coins. However, this part of the market has become so "PvP" that I personally choose to ignore all newly launched famous animal MEMES. If you must participate, either buy all the coins that are in PvP, or wait until a winner is selected and be aware of the risk of "vampire attacks" on your coins. I can completely avoid endless gambling, so I usually choose not to participate. I have a key belief that you don't need to make money on any particular MEME. Aside from getting some likes online, buying the kind of coin that everyone talks about for a few days is completely irrelevant. You just want to collect coins in your MEME investment portfolio that significantly outperform mainstream coins (BTC, ETH, SOL) and maintain your profits. The focus today is to provide a framework for choosing MEME coins. This also means being good at ignoring MEME coins, especially in the early stages when you should be collecting data points.

Why do people buy MEME coins?

This is a profound question, and everyone has their own answer. Some buy them because they may get huge financial returns, while others find them interesting. In the context of Crypto Twitter, people mainly buy MEME coins because they believe others will buy them. The current mainstream trends include: 1. Regular crypto investors buying coins they believe non-regular crypto investors will buy at some point in the future (mass market). 2. Regular crypto investors buying coins they find interesting (crypto market). Coins in both the mass market and the crypto market can perform well. Until a real bull market emerges and there is a large influx of regular participants, you need to focus on coins that are at least performing well in the crypto market.

Framework

If you want to make quick money in the MEME coin space, you need to focus on the speed of attention flow. In other words, when making short-term to medium-term investments, the main goal is to find potential viral spreads. "But who can know what will become popular!" Any qualified content creator will tell you that this is simply not true. Anyone with a decent fan base has at least had a few viral spreads. Remember when I said everyone has unique experiences to guide their MEME coin choices? For me, it's about understanding people's reactions when creating written content. MEME coins are actually just a form of content that you can speculate on. When I create content for crypto protocols, I hope to improve my copywriting skills. I accidentally discovered a very useful framework established by YouTube/Twitter content creator Shaan Puri. As I sat down to analyze my MEME coin framework, I realized that I had applied many of the principles of viral content, and it was indeed effective. Just like viral content, every great MEME coin should evoke an emotional resonance. I've adjusted this framework to be more suitable for MEME coins.

You need to focus on MEME coins that can evoke the following emotions

Cute - "Wow" - This is usually your typical dog, cat, or hippopotamus coins. By the way, I think Moo Deng is ugly and not cute at all. But ordinary people like it, so let it reach a market cap of $1 billion. Funny - "Haha" - Everyone has a unique sense of humor, but ideally, you want the things that make you laugh to also make a lot of other people laugh. If your sense of humor is not understood by anyone, you may be out of luck. Shocking and Astonishing - "Unbelievable!" - Things like people fighting, someone self-immolating, or any other stunts that can evoke a sense of wonder. Absurd - "What the hell?"

• Similar to shock and amazement, but more focused on stupidity. Coins like "Skibidi Toilet" belong to this category.

Anger — "This is too offensive / unacceptable"

• Any controversial subject matter. Racist MEME coins would fall under this as well. (Note: The actual buyers are not the ones who are angry at the concept of the coin. The real target is to make other people angry, thereby sparking discussion and attracting attention.)

Disgust — "This is too disgusting"

• I don't have a good example of MEME coins to illustrate this, but I mention it because it applies to content. I think this is the weakest emotional trigger for me, as I don't want to repeatedly see things in my MEME collection that I find disgusting.

We live in a world of endless content.

You need emotional triggers to capture people's attention.

MEME coins are just tokenized attention.

Note: Emotional triggers are not the only reason for the success of MEME coins. A better understanding framework is that when emotional triggers exist, the chances of success are higher. There are many other factors at play in the MEME coin space (such as holder base, distribution, mainstream elements). Emotional triggers help MEME coins get noticed.

Usually, coins that extend from existing brands, followings, or identifiable movements can bypass the need for emotional triggers. Because people have already established emotional connections, attention follows. This was a key driver of my ZYN thesis released in March. When you add emotional triggers to these types of MEME coins, they have the potential to truly explode.

When you combine multiple emotional triggers, the results can be crazy. Racist joke MEME coins have performed well precisely because of this. They trigger anger and disgust in those who dislike these coins, while others find them entertaining. This creates an emotional collision that attracts attention. Think of coins like Retardio, George Droyd, Indian Call Centre (RIP).

Mark Cuban's parody coin CHABENISKY is a great example of absurdity and entertainment. It also leverages his celebrity effect to attract more attention. Some are drawn to it because it's funny, others because it's weird/absurd, and some may even be angry at Mark.

Don't assume your reason for buying a coin is the same as others. Ultimately, the value of your coin depends on the value of the holder network. A coin needs to be able to reach the target buyer network and elicit emotion from them.

In the end, emotional intelligence (EQ) is far more important than intelligence (IQ) in the world of MEME coins.

Management Tips

MEME coins have proven to be a permanent fixture in the cryptocurrency space. This means that taking the time to master the creation and trading of MEME coins is worthwhile. They represent the easiest opportunity for anyone to create a project that could potentially reach millions.

Many people ask me what bots and tools I use on Solana, so this might be worth a separate article. You might not believe it, but I spend most of my time using the Jupiter frontend and Phantom wallet. A few weeks ago, Jupiter released their own trading terminal, and after testing it, I found my execution efficiency has improved significantly. Over the past few months, I may have lost tens of thousands of dollars by trading with basic tools.

It's not perfect (setting slippage too high can be a pain during high volatility periods), but it's definitely better than what I was using before. If you guys think there are other better trading bots, please let me know, and I'll give them a try. Jupiter's fees are 0.50% per trade, which is enough for me. I like to keep things as simple as possible, focusing on my MEME selections rather than the complexity of various tools.

Important note: I have not done any research on the security of this trading terminal. You should not put your entire portfolio into MEME coins. If you do, please don't send all your funds to any trading bot. This is just to handle smaller investments with an active management strategy. As I mentioned in my previous article, the MEME coin space is more about tracking trends and finding coins that can be added to your MEME investment portfolio. Due to the asymmetry, you don't need to take on too much risk in terms of portfolio size.

Disclaimer: The content provided on this blog is for reference and entertainment purposes only. MEME coins are highly volatile and speculative, with significant risks. The information shared on this blog should not be considered financial, investment, or trading advice. We are not financial advisors, and you should not rely on the information here to make financial decisions.