As the year 2024 comes to an end, Binance has conducted a survey of 27,000 users from six continents around the world, exploring the future development trends of the Bit currency market. The survey covers users' views on market expectations, regulatory trends, technological innovations, and holding habits, providing additional reference for the upcoming year 2025. Here are some interesting trends from the survey:
Table of Contents
ToggleAI Bit as the next market driving force
AI Bit is seen as the core driver of future market growth, with 23.89% of respondents believing that this type of asset will stand out in 2025 and become the leader of the Bit currency market. Next, MEME Bit accounts for 19.09% as the second most anticipated asset class. DeFi and Layer-1 Bit tokens received 12.37% and 12.28% support respectively.
Holding trend: meme Bit leading, BTC and BNB closely behind
Among the most popular holding assets for users, MEME Bit ranks first with a 16.1% share, showing its high popularity and market influence. BTC (14.44%) and Binance's own token BNB (14.23%) rank second and third respectively. It is worth noting that the holding ratio of BNB even surpassed that of Ethereum (10.95%). In addition, the total holding ratio of other Layer 1 Block Bit tokens is 10.38%, reflecting users' stable demand for mainstream infrastructure Bit tokens.
New users flooding in
The survey shows that new users are rapidly flooding into the Bit currency market. In 2024, 45% of respondents entered the market for the first time, with 24.52% joining in the past six months and 20.60% in the past year. Meanwhile, 41.86% of users have been active in the market for 1 to 5 years, indicating a market structure with a coexistence of newcomers and veteran players.
In terms of asset allocation, 43.97% of respondents invest less than 10% of their wealth in Bit currencies, and 24.33% hold 10% to 25% of Bit assets. In terms of trading, 31.09% of respondents trade daily, and another 22.91% trade weekly.
Binance users prefer Spot trading
Among Binance's many products, Spot trading is the most popular choice for users, with 25.89% of respondents making it their top choice. Closely followed is the passive income product Binance Earn (25.34%). Binance Convert, with a usage rate of 17.33%, ranks third as the main tool for users to conveniently convert Bit types. Surprisingly, Futures trading did not make it to the top three rankings.
