Google's new policy is about to take effect, requiring crypto ads targeting the UK to register with the FCA

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ODAILY
12 hours ago
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Odaily News Report: In January 2025, Google's new advertising policy update will take effect, requiring Google ads promoting digital asset exchanges and wallets in the UK to be registered with the country's financial services regulator. It stated that from January 15, 2025, advertisers providing cryptocurrency exchange products and services in the UK will be allowed to run ads if they meet certain requirements. For cryptocurrency exchanges and software wallets, Google will allow them to run ads for promotion if these products are registered with the UK Financial Conduct Authority (FCA). Google also announced that it will allow the advertising of hardware wallets used to store cryptocurrency, Non-Fungible Tokens (NFT), or other digital asset private keys, as long as they do not provide additional services such as buying, selling, or trading. While Google Ads does not specify any further requirements for these hardware wallets, the company hopes that advertisers will comply with local regulations. Google wrote: "Just a reminder that we expect all advertisers to comply with the local laws of the regions their ads are targeting. This policy will apply globally to all accounts promoting these financial products."

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