Investor debate: 2024 cryptocurrency market success and failure and 2025 forecast

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Original text: Unchained; Compilation: Yuliya, PANews

In this challenging and opportunistic year of 2024, the cryptocurrency market has experienced a tumultuous development journey. At the end of the year, the Chopping Block program invited four industry figures - Dragonfly Managing Partner Haseeb Qureshi, Dragonfly General Partner Tom Schmidt, Superstate CEO Robert Leshner, and Robot Ventures Managing Partner Tarun Chitra - to review the key moments of the year, and PANews has compiled the text of this podcast.

The Biggest Winners

Haseeb:

I believe the biggest winner this year is HyperLiquid. This decentralized perpetual contract trading platform had the most successful token airdrop of the season, which can be considered the 'Uniswap moment' of this cycle. Although there is still a long way to go in true decentralization, their token distribution method and community response have been exciting. As a VC, we were actually disappointed not to have participated - in fact, almost all VCs tried to invest in HyperLiquid, but they were all politely declined. This 'perfectly born' project is indeed impressive, especially in terms of product capability, execution, and technical delivery.

Robert:

"From my perspective, the biggest winners this year are all the cryptocurrency founders and companies in the United States. We have witnessed an important turning point: from the previous extreme hostility and resistance, to the current favorable situation. As a US cryptocurrency founder, this change is exciting. Finally, we no longer feel burdened by being involved in the cryptocurrency business in the US."

Tarun:

"I would choose the entire DeFi (Decentralized Finance) domain. Remember the 36-month bear market prediction by Degen Spartan? DeFi was once seen as the problem child of the cryptocurrency world, with the valuations of many yet-to-be-launched public chains often ten times that of DeFi projects. But now, DeFi has made a strong comeback. As someone working in the DeFi field, I am gratified to see this development."

Tom:

My choice may be a bit surprising - it's Tether (USDT). They have performed exceptionally well this year and can be considered one of the most profitable companies globally. For many years, many people have been waiting for Tether to collapse or encounter major problems, but the opposite has happened - it has become increasingly successful and more regulated. Tether not only continues to grow, but has also become an important case study for the cryptocurrency industry, particularly in terms of stablecoin applications and the global dollarization trend.

The Biggest Losers

Robert:

Without a doubt, the anti-cryptocurrency camp is the biggest loser this year, including some members of both houses of Congress and certain individuals in the executive branch, particularly some members of the SEC and those pushing the 'Chain Reaction 2.0' initiative. They mistakenly believed that suppressing the cryptocurrency industry would advance their political careers, but this has proven to be a failed strategy. I hope this will change the future political landscape and make political suppression of cryptocurrencies no longer a viable political tactic.

Tarun:

I would say the biggest losers this year are the many second-tier Layer 2 projects and application chains. At the beginning of 2023, the market generally believed that there would be thousands of L2 projects, with each L2 technology stack spawning a large number of specialized application chains. But reality has proven this assumption completely wrong. Just look at the ongoing turmoil in the Cosmos ecosystem. Previously, people thought that successful applications like Blur would be able to launch their own application chains or L2s, such as Blast, but the actual results have not been ideal. Instead, we have seen users tend to concentrate on a few top L2 projects.

Haseeb:

I believe financial nihilism is the biggest loser this year. In the first half of the year, the view that everything in cryptocurrencies is just meme coins and all the technology is meaningless was once prevalent. But the reality is that the trading volume of meme coins has dropped significantly from the early 20-30% of total trading volume to now less than 10%. The market has shown more enthusiasm and confidence in real technological innovation and substantive progress. If you believe that all the technology is worthless, then you have indeed been a big loser this year.

Tom:

I would say the biggest losers are those who gave up on cryptocurrencies and switched to AI this year. This is a classic case of 'the game is over, we're back'. When asset prices fell, investors left the market, developers switched careers, and market sentiment became extremely negative, but cryptocurrencies always come back in different ways. I personally know many people who either sold their cryptocurrencies, closed their companies, or moved to other fields. It's unfortunate, because in this field, you really need unwavering belief to succeed. Those who lacked this belief and switched to AI are probably regretting it now.

The Biggest Surprises

Tarun:

Without a doubt, the two projects that surprised me the most this year are Pump.fun and BonkBot. I remember we discussed Pump.fun on the show in January/February, when it was just getting started, providing users with an innovative way to create assets. I think if it weren't for Pump.fun, the development of meme coins wouldn't have been so rapid. The other one is BonkBot, a Telegram bot focused on meme coin trading. In terms of revenue, BonkBot can be considered a hidden champion, and like Pump.fun, both companies achieved $100 million in revenue in their first year. The speed of development of the meme coin infrastructure has really surprised me.

Tom:

The two surprises I want to share are: First, the launch of World Liberty Financial, a presidential candidate associated with a DeFi token, and the fact that Trump even holds a wallet, is truly incredible. But even more surprising is its sales performance. Normally, a regular meme coin or NFT would sell out quickly, but this DeFi token associated with the president has only sold 25% and sales have continued to decline. Both of these points were far beyond my expectations.

Additionally, regarding Tarun's point, I want to add that as early as the beginning of 2024, I had predicted that the application layer would generate significant revenue. For example, Photon, Banana Gun, and even Uniswap have all achieved revenue in the hundreds of millions of dollars, exceeding most DeFi protocols. Although I didn't specifically predict the meme coin infrastructure, the applications have indeed performed well, with revenue and profitability exceeding many protocols.

Haseeb:

My two biggest surprises are: First, the rise of the 'Tap to Earn' model was unexpected, although there is now almost no news about it, such as the Hamster Combat game even attracting the attention of the military in Iran. Secondly, there were no major cryptocurrency security incidents (L1/DeFi) this year, which indicates a significant improvement in industry security. Despite the substantial recovery in TVL (Total Value Locked), we haven't seen the massive losses of previous years, which is a positive signal.

Robert:

What I want to add is the change at the infrastructure level. The rise of Solana and Base as meme coin infrastructure has been surprising. These two platforms have performed outstandingly in terms of new user activity due to their low transaction fees and convenient token issuance mechanisms, exceeding expectations in terms of adoption speed and scale.

The Best New Mechanism

Tom:

I think it has to be Pump's bonding curve and LP locking mechanism. I'm glad to be the first to speak, as I have a feeling this will be a popular choice.

Robert: I believe the best mechanism is the 'yield amplification' model, which can be seen in several stablecoin projects such as Ethena and Usual. The core idea is to allocate the returns generated by an underlying asset (which can be arbitrage trading, government bonds, or any other asset) to only a portion of the users, significantly amplifying the yield. For example, if the underlying strategy has an annualized yield of 5%, when only a quarter of the users participate in the allocation, their actual yield can be amplified to 20%. This mechanism has played an important role in Ethena's development, and I believe we will see more projects adopt similar mechanisms in the coming months.

Tarun:

From my perspective, there have been two outstanding mechanism innovations this year. The first is the liquidity guidance mechanism for meme coins; the second is the innovations related to basis trading, particularly the Market Maker Lending Pools. This type of lending pool can be traced back to the GLP pool launched by GMX in late 2021, and has now evolved into pools like the Jupiter JLP pool on Solana and the HLP pool on HyperLiquid.

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The innovation of this mechanism lies in solving a key problem of decentralized exchanges: in centralized exchanges, the exchange can directly provide margin loans to market makers, while decentralized exchanges previously lacked a similar mechanism. Through these lending pools, users seeking yield can deposit their assets into the pool, and perpetual contract traders can borrow these assets for market making and pay fees to the depositing users. This greatly improves the capital efficiency of decentralized perpetual contract trading, and is also one of the important reasons for the current all-time high trading volume of decentralized perpetual contract trading.

It is worth mentioning that projects like HyperLiquid have been able to develop rapidly, largely thanks to this lending pool mechanism. Currently, the scale of Jupiter's JLP pool has reached $1.5 billion, and this infrastructure provides important support for on-chain basis trading. Although decentralized perpetual contract trading may never be able to fully match the capital efficiency of centralized exchanges, this mechanism has indeed greatly narrowed this gap.

Haseeb:

This is indeed an important innovation. So in terms of the specific operation of these lending pools, such as JLP or HLP, are there specific third parties operating them?

Tarun:

It depends on the specific project. Like the liquidity provision in GMX is programmatic, with the target weights determined by governance or multi-sig. While HyperLiquid's HLP is directly managed by the project team's strategy. JLP and GLP are similar to AMMs (Automated Market Makers), where anyone can perform arbitrage operations. The key is that this mechanism effectively connects LP users who want to earn yield and traders who need capital for market making.

Best Meme

Haseeb:

I vote for Justin Sun's birthday photo. Many of us may remember this entrepreneur, who is said to be beloved by his employees, posting a photo on his birthday. The photo was clearly AI-generated, as he had 14 fingers in the picture. This may be one of the most embarrassing moments for one of the most successful entrepreneurs in the crypto industry, but the meme has certainly left a deep impression on me, and I think I will remember it for a long time.

Robert:

Although this may not be a typical meme, I would give the best meme award to Pudgy Penguins. Perhaps it's because they just launched the PENGU token, with a fully diluted valuation of $5 billion at launch. Although I don't hold any Pudgy Penguins or PENGU tokens, I can't help but admire their achievements: they have continued to build during the bear market, and through persistent promotion and in-depth operations, they have turned an ordinary meme into a huge success. Now they have launched penguin plushies, meme coins and other peripheral products, and the community is thriving.

Tarun:

I would choose Bonk. The main reason is that BonkBot is a genius marketing approach that has helped Bonk grow from near zero to a market cap of tens of billions of dollars in a year. If there is a "blue-chip" meme coin in the Solana ecosystem, it would be Bonk.

Tom:

This choice is indeed very difficult, but I would like to nominate Hugo Martingale, the Twitter account of a Polymarket intern, whose operations are excellent. Their content is novel and interesting, and they often come up with witty comments, making it a very high-quality account.

Haseeb:

I'm glad to see that not everyone chose meme coins. To be honest, we may have discussed meme coins too much this year, and I hope there will be fewer meme coin-related topics next year.

Best/Worst Pivot

Robert:

I would combine the "Best Pivot" and "Best Comeback Story" awards and give them to MicroStrategy. Although their decision to pivot from a mediocre business intelligence software company to a Bitcoin-leveraged ETF was made five years ago, 2024 is the year when this pivot was truly recognized by the market. Not only have they surpassed the historic high of the dot-com bubble, but they have also created an amazing business model: by issuing convertible bonds, they can raise funds at a higher premium than Bitcoin, and then continue to buy Bitcoin, forming a perpetual capital circulation mechanism.

Tarun:

I would nominate the Babylon protocol. Although their technical pivot began in 2023, it was only truly realized in 2024. Babylon initially only provided Bitcoin timestamping services for the Cosmos chain, and later they developed "remote staking" technology, allowing users to use Bitcoin as collateral for staking. Now their TVL (Total Value Locked) has reached $6 billion. This is one of the most successful business model pivots I've seen, transforming from a single timestamping service to such a large-scale business.

Tom:

I would nominate the Democratic Party's "worst pivot". From the incident at Mar-a-Lago (Trump's residence) to Biden's executive order on digital assets, and Kamala's ambiguous statements on crypto investments, the whole process has been very chaotic. In contrast, Trump took a simple and direct strategy, saying what people wanted to hear and doing what people wanted, such as "Free Ross". The Democrats' performance on this issue was as disappointing as missing a two-inch shot in front of the goal.

Haseeb:

My choice for the best pivot is the transition of NFT communities to meme coins. For example, Miladys launched the CULT token, and Pudgy Penguins launched PENGU, with the market cap of these meme coins even exceeding the original NFT projects. Interestingly, this pivot did not provoke community backlash, and no one accused them of abandoning NFTs. Although these tokens seem to have little practical use, this pivot strategy has been surprisingly successful. This may be related to the choice of public chain, as many high-quality NFT projects are on Ethereum, while meme coins are more developed on Solana, and this natural friction may explain why this pivot came relatively late.

Tom:

Interestingly, we find that in the crypto space, sometimes simple "vibe coins" are more popular than those trying to create serious value. This seems to prove a principle: when issuing new tokens, there is no need to overly complicate things, people prefer to have multiple simple tokens rather than a complex conversion mechanism.

Most Disappointing Project

Tom:

I think it is the MakerDAO rebranding to Sky. The clearest evidence of failure is that even after the rebranding, people still refer to it as Maker rather than Sky. Although the scale of DAI is still much larger than USDS, it is said they are considering reversing this rebranding decision, which is obviously an unnecessary and ineffective decision.

Haseeb:

I choose Bitcoin L2 projects as the biggest failure. At the beginning of the year, the market had high expectations for Bitcoin L2, expecting them to reach tens of billions in TVL, believing that the Bitcoin ecosystem would embrace DeFi. But the reality is that even with multiple projects launched, they have all become "ghost towns". There is almost no discussion of these projects, and we rarely hear founders say they will launch projects on Bitcoin L2.

In addition, celebrity tokens are also a major failure. There was a time when people thought celebrity tokens would be better than ordinary meme coins, because they had celebrity endorsements. For example, MOTHER belongs to this category. But these are essentially social tokens, and their performance has been extremely poor over time. The market initially thought this would be a huge opportunity, but now it seems this expectation has been completely dashed.

Robert:

I would nominate the downfall of Friend.tech and the social finance (Social Fi) hype it sparked. Earlier this year, Friend.tech was once considered one of the hottest startup projects in the crypto space, but its development cycle was extremely short. From the initial concept to being highly sought after, to launching the V2 version and the Friend token, and finally fading into silence, the value of the product and token has almost gone to zero, which may be one of the truly self-destructive projects. Although projects like Farcaster are still developing, the entire crypto social space is facing huge challenges.

Best Comeback Story of 2024

Tom:

I want to nominate Coinbase. Coinbase often becomes the "scapegoat" of the market when cryptocurrency prices fall. In 2023, they laid off thousands of employees, and many people believe they may go bankrupt. However, with the launch of the Bitcoin ETF, Coinbase, as the custodian of the ETF, has gained new development opportunities. Although their overseas business is not particularly outstanding, it is steadily growing. In addition, they have obtained a stay of execution in their litigation with the SEC, which can be said to have achieved a series of important victories in 2024. It is worth noting that this is the second consecutive year that Coinbase has been rated as the best recovery story, and this "double recovery" is indeed impressive.

Haseeb:

I want to nominate Magic Eden. They were once considered the "second-tier" NFT trading platform after OpenSea and Blur. But by entering the Bitcoin ecosystem, especially in the layout of BRC-20 tokens and Ordinals, they have achieved amazing trading volume. Their performance in the Solana ecosystem is also quite good. They have recently launched a platform token, which can be said to have achieved a perfect transformation.

Robert:

In addition to the previously mentioned MicroStrategy, I also want to nominate the entire Bitcoin ETF ecosystem. After years of rejection and failure, they finally achieved a breakthrough this year. This is thanks to Grayscale's successful lawsuit against the SEC, which paved the way for the success of the Bitcoin ETF. The performance of these ETF products has been quite outstanding, and they can be considered as a model of "resurrection" from "death". Although some may think this is more of a "winner" than a "recovery" story, institutions like BlackRock have indeed shown strong capabilities in this process.

Tarun:

I choose the Move ecosystem as the best recovery story. Sui's market capitalization has reached $50 billion, the Movement startup fund has exceeded $5 billion, and many DeFi protocols have also been launched on these public chains. In the third and fourth quarters of 2023, when Solana received a lot of attention, the Move ecosystem seemed to be overlooked. But now they have clearly achieved a strong recovery through improving the user experience and optimizing other features.

Host:

From these cases, we can see that even projects that have experienced low points in the cryptocurrency market can achieve a strong recovery as long as they have the right strategic positioning and execution capabilities. This also reflects the resilience and innovation capabilities of this industry.

2025 Predictions

Haseeb:

I have three predictions. First, Bitcoin will reach $150,000 and then experience a correction; second, DeFi tokens will see explosive growth; third, the prices of AI-related tokens will rise significantly, but the actual application of the underlying protocols may be relatively limited.

Robert:

I am more optimistic about Bitcoin, predicting it will reach $180,000 without a sharp decline. Secondly, I believe the United States will enact the first dedicated cryptocurrency legislation, which will be an important milestone for the industry. Finally, I predict there will be a media-attention-grabbing AI cryptocurrency fraud event.

Tarun:

My predictions mainly focus on three areas. First, there will be a wave of consolidation in the application chain and L2 track, and we may see multiple merger cases, mainly due to high operating costs and concentrated trading volume. Second, the total market capitalization of AI agent-related tokens will increase by at least 5 times, from the current $10 billion to a significant increase. Finally, Solana's inflation rate will be reduced by at least 25%.

Tom:

I also have three predictions. First, money games like Farcaster or "The Button" will achieve mainstream adoption and go viral on platforms like TikTok. Second, new cryptocurrency asset ETFs will be approved, but they may be more traditional coins like XRP or Litecoin, rather than the emerging assets that the crypto community is expecting. Third, we may see a major security incident at the application layer, possibly stemming from a supply chain attack or library vulnerability.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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