Analysis of the roles of beneficiaries and investors

Starting from January 6, 2025 , Meta will require in accordance with the "Fraud and Crime Harm Prevention Regulations" that all advertisements targeting the Taiwan market must complete beneficiary and investor identity verification and disclose relevant information. This not only affects the brand, but also has a significant impact on the advertising operations of the agency. The following will explain the verification process and precautions in detail to help you quickly master the regulations and ensure uninterrupted advertising delivery.

• Beneficiary: The actual owner responsible for providing the goods or services, usually the brand.
  For example: the purpose of advertising is to promote a certain brand of goods, and the brand is the beneficiary.
• Funder: The executor who provides advertising funds and operates the delivery, which can be a brand or an agent.
  For example, when an agency handles advertising for a brand, the agency is the investor.

5 detailed steps for Meta ad verification

Step 1: Enter the fan page settings and find the "Lock ads in Taiwan" function

Go to the Facebook fan page , click Settings and Privacy in the upper right corner, and select the "Fan Page Settings" >> "Lock Taiwan Ads" option.

Step 2: Choose to publish in Taiwan and select the verification type

Click Published in Taiwan and click "Start Verification".

Depending on your identity, choose the appropriate verification method:

• Company verification: It is suitable for brands or agents to operate advertisements in the name of the company.
• Personal verification: suitable for individual creators or small studios.

Step 3: Submit necessary information

Company verification needs to fill in:

• Information such as the country where the company is located, company name, address, zip code, phone number, website, etc.
• Email verification of the same domain as the company website
• Submit business registration certificate >> Confirm company name
• Submit utility bill or bank statement >> Verify business address and phone number

Personal verification needs to be submitted:

• Select your country
• Select the document type (passport, driver's license, ID card or marriage certificate, choose one to upload)

Step 4: Submit information and wait for review

After clicking "Submit", the system will automatically start the review process, which will take about 48 hours .

There are three statuses of verification audit:

• Waiting for submission: The data has not been uploaded yet. The system will automatically save the progress. You can click in to continue filling in.
• Verification in progress: Data upload completed, Meta is reviewing your data
• Completed: After the review is passed, the status is displayed as Completed

Step 5: Set up beneficiary and funder identities

After passing the verification, enter the advertising manager, select the appropriate beneficiary and funder identities in the advertising portfolio level, that is, complete the advertising settings after verification.

If the brand delivers the advertisement by itself, that is, the beneficiary = the investor, and you only need to fill in the beneficiary.

If it is operated by an agent, different buttons for beneficiaries and investors need to be opened. The beneficiaries should fill in "Brand Party" and the investors should fill in "Agent".