About 45% of global cryptocurrency investors started investing in cryptocurrencies for the first time this year. It was revealed that the most popular cryptocurrency among investors is not Bitcoin, but the so-called 'MEME coin' created for fun and other purposes.
On the 29th, Binance, the world's largest cryptocurrency exchange, conducted a survey of about 27,000 users in Asia, Australia, Europe, Africa, and Latin America, ahead of 2025.
According to the survey results, a large number of new investors have entered the cryptocurrency market this year. Half (45%) of the respondents said they entered the cryptocurrency market this year. 24.52% said they started investing in the last 6 months, and 20.60% in the last year. On the other hand, 41.86% of the respondents said they have 1-5 years of trading experience.
The reason for investing in cryptocurrencies was that 22.4% of the respondents expected the 'rapid appreciation of digital assets'. 18.78% said they were attracted to 'decentralization and financial independence'. 17.16% of users cited the 'speed and convenience of cryptocurrency trading' as the main reason for investing in cryptocurrencies.
However, they showed a cautious attitude towards cryptocurrency investment. 43.97% of the respondents said they invested less than 10% of their total assets in cryptocurrencies. 24.33% were investing 10%-25% of their assets. 31.09% of these investors were trading cryptocurrencies daily, and 22.91% were trading weekly.
The cryptocurrency most held by investors is not the major coins like Bitcoin, but the MEME coin, which accounted for 16.1% of the holdings. MEME coins are cryptocurrencies inspired by internet and social media (SNS) memes and jokes. The 'Dogecoin' mentioned by Elon Musk, CEO of Tesla, in 2021 belongs to the MEME coin category.
The holding rates of Bitcoin and Binance's Binance Coin were 14.44% and 14.23% respectively. The leading altcoin (cryptocurrency other than Bitcoin), Ethereum, recorded a holding rate of 10.95%.
In the survey, most respondents expected the cryptocurrency industry to become more mature and closely integrated with real life next year. 19.39% of respondents expected cryptocurrency regulations to be further strengthened. 16.1% expected traditional financial institutions and institutional investors to participate in the cryptocurrency market.
Binance emphasized that the results "show that the cryptocurrency market is maturing, with the cautious yet active attitude of new users and the long-term confidence of experienced users coming together."
