Author: ChainCatcher
Key Data Summary:
- 81.3% of individual investors use RootData for investment analysis, making it the most popular data tool
- 88.4% of individual investors rely on X (former Twitter) to obtain industry information
- 72.3% of individual investors are most concerned about token distribution and financing history
- 23.2% of individual investors believe the BTC ecosystem is the most undervalued track at the moment
- 54.2% of individual investors believe the current market is in the middle of a bull market
- 41.9% of individual investors plan to increase their investment in the next 3 months
Analysis of the Current Situation of Cryptocurrency Individual Investors
With BTC prices in a high-volatility consolidation phase, there is currently a significant divergence between bulls and bears in the market. During this critical period, understanding the investment behavior and market judgment of individual investors becomes particularly important. As an important participant group in the Web3 market, the decision-making tendencies of individual investors often reflect the overall sentiment and future direction of the market. To this end, ChainCatcher conducted a comprehensive survey of cryptocurrency individual investors, collecting 1,570 questionnaires, providing important reference for understanding the current market behavior of individual investors.
1. Distribution of Investment Experience
The survey shows that 32.3% of individual investors have more than 5 years of experience, 32.9% have 1-3 years of experience, 20.6% have 3-5 years of experience, and 14.2% have less than 1 year of experience.
2. Age Distribution
Individual investors aged 26-35 account for the highest proportion, reaching 46.5%; followed by 36-45 (35.5%) and 18-25 (12.9%), with those over 45 accounting for 5.2%.
3. Distribution of Investment Scale
37.4% of individual investors have an investment scale between $10,000-$50,000, 35.5% are below $10,000, 15.5% exceed $100,000, and 11.6% are between $50,000-$100,000.
4. Investment Strategies
58.1% of individual investors choose a long-term holding strategy, 25.2% prefer swing trading, 9.7% engage in intraday trading, and 7.1% adopt a DCA strategy.
5. Holding Period
52.9% of individual investors have an average holding period of more than 3 months, 18.7% are between 1 week and 1 month, 18.1% are between 1-3 months, and 10.3% are within 1 week.
6. Trading Preferences
ETH and BTC remain the most favored trading targets for individual investors, with 58.7% and 50.3% of individual investors trading them frequently. SOL (46.5%), Meme assets (39.4%), and Layer1/Layer2 public chains (38.1%) also receive relatively high attention.
7. Information Acquisition Channels
The X platform, with a usage rate of 88.4%, has become the primary source of information, followed by Telegram (55.5%), Web3 media (54.8%), and Discord (43.9%).
8. Research Time Investment
41.9% of individual investors spend 1-3 hours per day researching projects, 20% invest 3-5 hours, 19.4% are within 1 hour, and 18.7% exceed 5 hours.
9. Investment Decision Factors
Token distribution and financing history are both 72.3%, ranking as the top factors of concern for individual investors, followed by team background (69.7%), social heat (63.2%), and market sentiment (55.5%). On-chain data and unlocking plans each account for 51.6%, and technical architecture accounts for 33.5%.
10. Data Analysis Tools
RootData, with an 81.3% usage rate, has become the most trusted data analysis platform for individual investors. CoinMarketCap (54.8%) and CoinGecko (42.6%) rank second and third. defillama (35.5%) and DeBank (28.4%) also have relatively high usage rates.
11. Tool Usage Purposes
81.3% of individual investors use these tools to discover high-quality early-stage projects, 61.9% to query project financing information, 58.1% to analyze project fundamentals, 52.3% to track overall market trends, and 51.6% to track token unlocking situations.
12. Key Data Analysis Functions
The project basic information database (55.5%) is considered the most important data analysis function by individual investors, followed by investment and financing data tracking (47.7%), project analysis reports (38.1%), and token unlocking calendars (31.6%). On-chain data analysis and social heat monitoring each account for 29%.
13. Profit Analysis
BTC, SUI, SOL, PEPE, and Doge are the tokens that individual investors mentioned as having the most profits this year.
14. Loss Analysis
ETH, SATS, BNB, etc. are the tokens that individual investors mentioned as having incurred the most losses, especially some Meme token categories that have caused significant losses.
15. Trading Platform Preferences
Binance and OKX are the trading platforms where individual investors have made the most profits, followed by Bitget and Dexscreener. Large centralized exchanges are still the main trading venues for individual investors. In addition, due to the hot Meme track this year, Dexscreener has become the main venue for individual investors to speculate on Meme tokens.
16. Factors Affecting Investment Returns
72.3% of individual investors believe that the overall market environment is the most important factor affecting returns, followed by timing of buying and selling (50.3%), level of portfolio management (49%), risk control awareness (42.6%), and project selection ability (41.9%).
17. Evaluation of Undervalued Tracks
The BTC ecosystem is considered the most undervalued track at the moment, with 23.2% of the share, followed by RWA (18.7%), Layer1/Layer2 (15.5%), and DeFi (11%).
18. Market Stage Judgment
54.2% of individual investors believe the market is in the middle of a bull market, 32.3% believe it is in the early stage of a bull market, and 13.5% believe it is in the late stage of a bull market. This judgment reflects that most individual investors have a positive attitude towards the current market.
19. Future Investment Plans
41.9% of individual investors plan to increase their investments in the next 3 months, 38.7% choose to maintain the status quo, and only 19.3% of individual investors plan to reduce their investments or wait and see. This data indicates that the majority of individual investors remain optimistic about the market outlook.
Summary
This survey comprehensively reflects the investment behavior characteristics and market perception of current Web3 individual investors. The data shows that the group of individual investors is becoming more mature and rational, which is reflected in longer holding periods, more emphasis on fundamental analysis, and the use of professional data tools. Particularly noteworthy is the significant increase in the importance of professional data analysis tools in individual investment decisions, and this change has not only improved investment efficiency but also driven the market towards a more mature and rational direction.
Considering the current market situation, the majority of individual investors hold a positive attitude towards the market outlook, with more than 80% of individual investors planning to maintain or increase their investments, which may indicate that the market will remain active in the coming period.
