Monetizing Power, TRUMP Coin Soars to the Sky

Trump is back in the news again, but this time it's not a lawsuit or a speech, but a direct foray into the crypto market with the launch of a coin called "TRUMP". Waking up to a frenzy, this coin skyrocketed from $0.2 to $70 in less than 2 days, with its fully diluted market cap (FDV) directly soaring to $70 billion. What does this mean? The Donald, this move has directly inflated his net worth by $50 billion, even Satoshi Nakamoto has to call him "bro".

Don't think this is just a one-off operation by Trump, this is a well-planned "family business" behind the scenes. 80% of the token supply is tightly gripped by two of his companies, CIC Digital LLC and Fight Fight Fight LLC, which not only control the supply, but also can take a cut from the trading - this is a textbook case of monetizing power. At the current price, selling 24 million TRUMP coins per month, Trump can easily earn over $20 billion in annual income. Compared to his previous real estate and media businesses, the crypto world is the new "gold rush" for him.

The Whole Family Launches Coins, MELANIA Coin Rushed to Market

If you think this is the whole story, you are still too young. Less than 24 hours after the launch of TRUMP Coin, Melania Trump, unwilling to be left out, also jumped on the bandwagon and launched her own meme coin "MELANIA". This couple is acting like they're rushing to a New Year's fair, turning the crypto world into a family business.

However, the launch of MELANIA Coin seems a bit hasty:

• The team directly took a 35% share, with only a 30-day lock-up period. The 20% for the Treasury and 20% for the community also leave people puzzled. The MELANIA team's share will be unlocked 10% (3% of the total supply) on the 30th day, and the remaining share will be linearly unlocked over the next 2-13 months, about 2.25% of the total supply per month, until fully unlocked by the 13th month.
• The project's domain and website were registered just a day before the launch, which seems rushed and makes one suspect it's a hastily created Altcoin.
• Most puzzling is that this coin has actually been listed on some third-tier exchanges like Gate. A bunch of KOLs are also frantically shilling it, harvesting retail investors has never been so efficient.

In comparison, the TRUMP Coin team at least has a three-year lock-up period, which seems a bit more decent. But the MELANIA Coin move directly tells you: we're here to make money, as for blockchain beliefs? Decentralization? You're on your own.

The question is: Trump and his wife have both launched coins, so who else in their family will issue coins next? Will Trump's children also take turns to appear? Perhaps in a few weeks, we'll see "IVANKA Coin", "DON JR. Coin", or even "BARRON Coin".

Can everyone issue coins? If coin issuance becomes a family tradition, will the decentralized ideal of cryptocurrencies be completely deconstructed into the joke of "one family dominance"?

The Illusion of the "First Coin": From Pinnacle to Slap in the Face in Just 12 Hours

When TRUMP Coin was launched, many fans started dreaming. They chanted "the world's first coin" and "replacing Bitcoin", and some even said it was the "only chance to surpass the US dollar". But dreams are often far from reality. It didn't take long for everyone to realize that this was just another round of fleecing the faithful by the Donald, no different from his previous stunts with baseball cards, wine, and steaks.

Messari founder Ryan Selkis even publicly called for Trump to fire those who suggested launching MELANIA Coin. He directly pointed out: the team is unprofessional, the project is low-quality, and this wave not only may bring economic losses, but also completely tarnish Trump's brand reputation.

Crash Warning: The Crypto Market Pays the Debt Together

The consequences of this family meme coin drama immediately became apparent. Just 3 hours after Melania Trump announced the coin launch, Bitcoin plunged 6% from $106,000 to $99,550 within 4 hours, and the total crypto market cap directly evaporated $200 billion. Retail investors fared even worse, with 400,000 global liquidations in the past 24 hours, totaling $1.164 billion, the largest single liquidation worth $15.24 million. Those who chased the highs were truly "instantly vaporized".

The Trump Coin also didn't escape unscathed, plummeting from $75 to a low of $40 in just one hour, a drop of over 48%.

Not only that, this wave also dragged down a bunch of Altcoins, with drops exceeding 15% everywhere. It can be said that while the Trump family was fleecing their own fans, they also pulled the entire crypto market down with them.

Where is That Man?

The series of antics by the Trump family not only caused heavy losses in the crypto world, but also plunged the market into deep nostalgia for regulation. Many people started missing that man, former SEC Chairman Gary Gensler. If he were still there, these family-wide meme coins might not even have passed the exchange's review.

I sincerely recommend rehiring Gary at a high salary, this market really needs someone to manage it.

Lesson: Don't Let Your Wallet Become Someone Else's ATM

From TRUMP Coin to MELANIA Coin, these two meme coins fully embody the essence of "harvesting the retail". Whether it's the team's overly high control ratio or the short-term unlocking mechanism, their designs are full of "in and out quickly" short-term logic. For retail investors, the existence of such projects is basically a "zero-sum game" - the money you make is exactly the money others lose.

The deeper problem is that this meme coin frenzy is eroding market trust. The crypto industry already has the risk of bubbles, and with the push of celebrity effects and speculative capital, the result is that retail investors rush in as cannon fodder, while the teams count their unlocked shares.

Conclusion: Invest Calmly, Avoid Emotional Decision-Making

The crypto drama of the Trump family is an excellent warning to the market. Don't be blinded by celebrity auras, and don't believe in the myth of "money falling from the sky". The crypto market is a high-risk speculative arena, only with enough rationality and in-depth research can you survive in this game.

Remember one sentence: you're not trading coins, you're trading emotions, and your emotions are the tool for others to make money. Don't let your wallet become someone else's ATM.