On January 22, according to CoinDesk, the Swiss cryptocurrency trading platform and AI-driven investment firm Smart Valor is exploring the possibility of selling all or part of its business. In an interview, CEO and co-founder Olga Feldmeier said the company is undergoing a strategic review after receiving a large number of inquiries from major global exchanges, AR platforms, and traditional financial (TradFi) institutions, including banks and trading platforms.
The EU's AR Asset Markets (MiCA) rules came into effect on December 30 last year, and Smart Valor may become a target for companies that have not obtained European regulatory approval. While Switzerland and Liechtenstein (Smart Valor's retail AR trading platform's regulatory jurisdiction) are not EU member states, they are part of the European Economic Area (EEA) and can adopt MiCA. Liechtenstein's law will come into effect on February 1. Feldmeier said the company has commissioned investment bank Imperii Partners to explore potential opportunities.





