Michael Saylor just announced that MicroStrategy has been renamed to Strategy. As part of the rebranding, the company has integrated the Bitcoin symbol into its official logo.
The company also announced its Q4/2024 Financial Results, stating that it spent over $20 billion to purchase BTC during this period. This rebranding clearly affirms Strategy's strong focus on Bitcoin in the future.
Michael Saylor reveals his strategy
Michael Saylor hinted about this rebranding on social media before announcing that the company will be known as "Strategy". The company's leadership team is expected to discuss this rebranding during an earnings call on Wednesday afternoon.
"Strategy is one of the most powerful and positive words in the human language. It also represents the simplification of our company name to the core of our most important strategic pursuit. After 35 years, our new brand fully represents our pursuit of perfection,"
Saylor declared.
Earlier this week, the company halted its 12-week Bitcoin buying streak. These BTC purchase transactions had continued from October and regained momentum in January. However, the company also faces a multi-billion dollar tax issue, and Bitcoin prices have been volatile. Nevertheless, Strategy's new logo clearly demonstrates their commitment to Bitcoin.
Strategy's new logo integrates the Bitcoin symbol. Source: Michael SaylorAccording to the company's latest financial results, Q4/2024 was the largest Bitcoin purchase quarter to date, with over $20 billion in BTC acquired. Under the new 'Strategy' brand, the company aims to achieve an annual BTC profit of $10 billion by 2025.
Although the company had a 74.3% BTC profit in 2024, MicroStrategy's total revenue decreased by 3% compared to the previous year. This is due to a 693.2% increase in operating expenses. However, the company will maintain its focus on Bitcoin. Saylor himself has made a significant bet on Bitcoin and has advocated for political reforms supporting cryptocurrencies, such as the U.S. Bitcoin Reserve.
However, this asset has seen some adjustments in the past week, which has significantly impacted the company's stock price. The rebranding may help improve the company's image. Overall, the MSTR stock price has decreased by 11% in the past month, but is still up 580% year-over-year.
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