Crypto ETF institutions are entering the market, and the crypto industry may reach new highs in 2025

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I. The Impact of Crypto ETFs on the Market

The successful launch of the Bitcoin spot ETF is seen as an important milestone for the crypto market to enter the mainstream financial system. This not only provides institutional investors with a compliant and secure investment channel, but also has a profound impact on the market's liquidity, price discovery mechanism, volatility, and market confidence. This section will conduct an in-depth analysis from the following aspects:

1. The Launch of Bitcoin Spot ETF: Opening a New Era for Institutional Investment

(1) Background and Approval Process of ETFs

Over the past decade, institutional investors' interest in Bitcoin has gradually increased, but due to regulatory constraints, custody challenges, and market opacity, many traditional financial institutions have found it difficult to directly invest in crypto assets. The launch of Bitcoin ETFs provides these institutions with a low-threshold and compliant investment method. The approval of Bitcoin ETFs not only marks the SEC's relaxation of the regulatory framework for the Bitcoin market, but also paves the way for the future launch of other crypto asset ETFs (such as Ethereum ETFs).

(2) ETF Trading Mechanism and Attractiveness to Institutions

Compared to directly purchasing Bitcoin, ETFs have the following advantages, making them more suitable for the needs of institutional investors:

· Compliance: ETFs are regulated by the SEC, and investors do not need to worry about compliance risks.

· Security: Institutions do not need to custody Bitcoin themselves, avoiding losses due to private key loss or hacker attacks.

· Liquidity: ETFs can be freely traded on exchanges, improving the liquidity of the asset.

· Tax Advantages: In some regions, investing in ETFs may have tax advantages compared to directly holding Bitcoin.

These advantages make Bitcoin ETFs the preferred tool for institutional investors to allocate crypto assets.

2. Inflow of ETF Funds and Its Impact on the Market

Since the launch of Bitcoin spot ETFs, they have continuously attracted a large amount of capital inflows, which have had a profound impact on market prices and structure.

(1) ETF Fund Inflow Data

According to reports from The Block and Cryptoslate, as of Q4 2024, institutional investors' interest in Ethereum spot ETFs has increased significantly, with the institutional holding ratio of Ethereum ETFs rising from 4.8% to 14.5%; at the same time, the assets under management (AUM) of Bitcoin spot ETFs held by institutional investors reached $26.8 billion, accounting for 25.4% of the total, and their holding ratio increased by 113% from Q3 to Q4 2024, with the total AUM surging by 69% to $78.8 billion. Especially as more sovereign states/companies begin to include Bitcoin in their strategic reserves, and the expectation of Ethereum ETF staking continues to rise, the market size of these ETFs will further expand.

(2) Driving Effect on Bitcoin Prices

After the launch of ETFs, institutional investors have gradually increased their positions in Bitcoin, causing a significant change in the supply and demand relationship. In December 2024, the price of Bitcoin briefly broke through the $100,000 psychological barrier, setting a new historical high, and then broke through the $109,000 level on the eve of Trump's inauguration in January 2025, setting another new high.

More importantly, the capital inflow into ETFs is long-term holding capital (HODLers), which is different from the short-term trading behavior of retail investors. This capital flow pattern will reduce the selling pressure on Bitcoin and form a sustained buying support. If the trend of capital inflow into ETFs continues, Bitcoin may see a larger increase in 2025.

3. How Do ETFs Change the Market Structure?

The successful launch of Bitcoin ETFs has not only been a catalyst for price increases, but has also profoundly changed the overall structure of the crypto market.

(1) Enhancing Market Liquidity

Bitcoin ETFs provide a standardized investment tool, allowing more traditional financial institutions to quickly enter the market. As the trading volume of ETFs increases, the market liquidity has been significantly improved, which means:

· Less Price Manipulation: With increased liquidity, large-scale selling or buying will have less impact on the market, reducing the room for manipulation.

· Narrower Price Spreads: In the past, the limited trading depth in the crypto market led to significant price differences between different exchanges. The introduction of ETFs can promote price unification.

(2) Decrease in Bitcoin Volatility

Bitcoin has long been considered a high-volatility asset, but the launch of ETFs may reduce the short-term volatility of the market:

Institutional holdings are usually long-term investments, and they will not trade as frequently as retail investors, reducing the likelihood of drastic market fluctuations.

The arbitrage mechanism of ETFs can make the price of Bitcoin more stable. For example, when the ETF premium is high, arbitrageurs will sell the ETF and buy Bitcoin, thereby suppressing price fluctuations.

Data shows that since the launch of ETFs, the 30-day historical volatility of Bitcoin has decreased from 65% to around 50%, showing a downward trend.

(3) Impact on the Derivatives Market

The success of Bitcoin ETFs has also promoted the further maturity of the derivatives market. As institutional investors use ETFs for hedging, the following trends may gradually emerge:

The liquidity of the Bitcoin options market will increase, providing more efficient risk management tools; the linkage between the spot market and the derivatives market will be strengthened, reducing irrational market fluctuations; ETF holdings will become an important indicator of market sentiment, affecting investor expectations.

4. Will the Success of ETFs Be Replicated in Other Crypto Assets?

The success of Bitcoin ETFs has sparked high market interest in ETFs for other crypto assets (especially staked Ethereum ETFs and ETFs for altcoins like LTC, SOL, and DOGE).

(1) Expectations for Staked Ethereum ETFs

Currently, some Ethereum ETF issuers have submitted applications to the SEC for staked Ethereum ETFs, and the US SEC has confirmed receiving 21Shares' proposal for staking Ethereum ETFs. The market generally expects that staked Ethereum ETFs will be approved in 2025.

Once staked Ethereum ETFs are approved, their potential market impact may include:

Accelerating the inflow of institutional capital into the ETH market, driving up ETH prices.

Accelerating the development of the ETH ecosystem, increasing the activity in sectors like DeFi and NFT.

Driving up the demand for ETH 2.0 staking, reducing market selling pressure.

(2) Potential Future ETF Products

If staked Ethereum ETFs are successfully launched, the crypto asset ETFs that may be approved in the future include:

· Multi-asset crypto ETFs (BTC + ETH + other major assets)

· Public chain ETFs for Solana, Avalanche, Polkadot, Litecoin, Dogecoin, Ripple, etc.

· DeFi blue-chip ETFs (UNI, AAVE, LDO, etc.)

· RWA (Real-World Asset) tokenized ETFs

The launch of these products will further expand the coverage of institutional capital and drive the long-term development of the crypto market.

II. Key Growth Factors for the Crypto Market in 2025

In 2024, with the launch of Bitcoin spot ETFs, institutional investors began to enter the crypto market on a large scale, bringing new capital inflows and stability to the market. However, the growth of the crypto market in 2025 will not only depend on ETFs, but will also be driven by multiple factors. The following are the key growth factors that may propel the crypto market to new highs in 2025:

1. Macroeconomic Environment: Liquidity Turning Point and Global Monetary Policy

(1) Federal Reserve Monetary Policy: Market Dividends from Rate Cuts

The Federal Reserve's monetary policy is an important variable affecting the global capital market liquidity. The market generally expects that the Federal Reserve will continue to cut interest rates in the middle to late 2025. This policy shift will have the following impact on the crypto market:

Lowering the cost of capital, promoting the rise of risk assets: In the rate cut cycle, the bond yields in the traditional market will decline, and institutional investors will be more willing to allocate to high-growth assets such as tech stocks and crypto assets.

Strengthening Bitcoin's "digital gold" attribute: When the real interest rate declines or even turns negative, the appeal of inflation-resistant assets like Bitcoin will rise, potentially attracting more safe-haven capital into the market.

Increase in leveraged trading activities in the crypto market: After the interest rate decline, the financing cost for traders will decrease, which may drive up the demand for leverage in the crypto market and increase the overall trading volume.

In addition, in 2025, major central banks around the world (such as the European Central Bank and the Bank of Japan) may also enter a loose monetary policy cycle, further releasing market liquidity and creating favorable conditions for the crypto market.

(2) Geopolitics and Global Capital Flows

Here is the English translation of the text, with the specified terms preserved and not translated:

In recent years, the global geopolitical situation has become increasingly tense, such as the Russia-Ukraine conflict and the challenge to the hegemony of the US dollar. These factors are accelerating the global reallocation of funds. Against this backdrop, are becoming an important vehicle for safe-haven capital and the flow of capital in emerging markets.

The demand for coin from investors in emerging markets is increasing: in countries with high inflation such as Argentina and Turkey, people are more inclined to hold coin and other s to avoid the risk of local currency depreciation.

The institutional recognition of coin as a non-sovereign asset is increasing: the aggravation of sovereign debt issues may lead more institutions to include coin in their investment portfolios to hedge the risks of the traditional financial system.

The demand for financing and investment in Web3 companies is growing: with the flow of global capital to the market, Web3 projects and innovative companies may see a new financing boom.

2. The Wave of Institutional Allocation

According to the latest disclosure of data related to coin and Ether ETFs by the SEC, 15 institutions have holdings in coin/Ether spot ETFs in 2024, covering investment institutions, hedge funds, banks and pension funds. The total value of their holdings exceeds $13.98 billion, with Goldman Sachs, Millennium, SIG and Brevan Howard each holding billions of dollars. Compared to the previous statistics on mainstream institutions' holdings in coin spot ETFs over multiple quarters in 2024, the allocation intensity of these institutions has increased significantly.

In terms of holding strategies, different institutions have different market expectations and asset allocation directions. Many institutions made large-scale increases in the fourth quarter of 2024, with BlackRock's IBIT being particularly attractive. In terms of holding structure, the vast majority of institutions are mainly invested in coin spot ETF products, but from Q4 onwards, many institutions have increased their investment in Ether ETFs, mainly BlackRock's ETHA, Fidelity's FETH and Grayscale's mini-trust ETH.

3. The Dual Effect of ETF + Halving

Unlike previous halving cycles, this time the market is seeing an influx of institutional capital into coin spot ETFs, which means that the supply-demand relationship will become more skewed:

The daily buy-in demand of ETF institutions is greater than the daily new issuance of coin by miners, which may lead to a tightening of supply and thus push up prices.

Assuming that ETFs net buy 1,000 coins per day, while miners produce only 450 coins per day, this supply-demand imbalance may lead to a dramatic reduction in the liquid coin supply in the market, thus accelerating the price increase.

In summary, the market structure of coin in 2025 will undergo major changes, and the combination of halving and ETF capital inflows may jointly drive prices to new highs.

4. Ethereum Pectra Upgrade

According to the latest news from the Ethereum Foundation, the Prague/Electra (Pectra) upgrade is scheduled for early April 2025. The most notable planned changes include: variable validator effective staking, up to a maximum of 2048 ETH, which will significantly change the staking distribution, validator schedule, and improve the interaction between the execution layer and the consensus layer by integrating smaller stakes and simplifying the management of large staking providers.

This will greatly simplify the processes of depositing, activating, withdrawing and exiting, accelerating these processes and laying the foundation for further interaction between the consensus layer and the execution layer. Support for cheaper BLS signatures and zkSNARK verification through new "pairing-friendly" BLS12-381 precompiles in smart contracts, and encouragement of Rollups through increased blob transaction thresholds and higher calldata costs to adopt blob transactions, allowing EOAs to act as programmable accounts with multi-calls, sponsorship and other advanced features.

As you can see, Pectra will have a significant impact on staking and the consensus layer, as well as the end-user experience of the execution layer.

5. The Explosion of Real World Assets (RWA) Tokenization

RWA (Real World Assets) tokenization is becoming the next growth point in the industry. In 2025, the following asset classes may accelerate on-chain:

Tokenization of government bonds, stocks, and real estate: Financial giants like BlackRock and Fidelity have already started to layout the on-chain government bond market, and may expand to stocks and real estate in the future.

Carbon credits, art, and luxury goods NFTs: The application of RWA will extend from financial assets to the fields of environment, culture, and collectibles.

DeFi + RWA integration: RWA will drive the growth of the DeFi market, providing real-world asset support for decentralized finance.

III. Bull Market Strategies in 2025 - Steady and Flexible in Parallel, Seizing the Dividends of the New Cycle

In 2025, the market is at a critical turning point, with the long-term positive impact of the institutional influx brought by the coin ETF, the potential global liquidity recovery due to the Fed's rate cuts, as well as the expansion of the Ethereum ecosystem, the tokenization of Real World Assets (RWA), the innovation in Meme and SocialFi tracks, all of which will become important drivers of market growth. Against this backdrop, investors need to adopt a more systematic strategy, building a solid foundation with core asset allocation, while flexibly capturing short-term trends, in order to maximize returns.

1. Three Core Logics of the 2025 Market

To understand the 2025 market, we can summarize the following three core logics:

(1) The process of institutionalization accelerates, with coin and Ether becoming the "Digital Gold" and "On-Chain Finance" dual pillars

The successful launch of the coin ETF has already changed the market structure, with a significant increase in the acceptance of assets by institutional investors. The potential approval of a staking Ether ETF may also make ETH the second largest allocation asset for institutional capital. In 2025, BTC and ETH may play the role of "Digital Gold + On-Chain Finance" dual pillars, becoming the core assets that investors hold for the long term.

(2) Accelerated innovation in the ecosystem, with AI Agent, RWA, and DeFAI empowering a new round of growth

As the market matures, the focus of the market is shifting from pure speculation to areas with real application value. In 2025, the full-scale deployment of AI Agents in the industry, the on-chaining of Real World Assets (RWA), and the deep integration of Decentralized Finance (DeFi) and AI, may all bring new investment opportunities and drive further expansion of the total market capitalization.

(3) The return of liquidity-driven cycles, with the Fed's rate cuts and the global capital reflux to the market

If the Fed starts a rate cut cycle, capital from traditional financial markets may flow into the market in pursuit of higher returns. At the same time, the uncertainty of the global economy and geopolitical risks may accelerate the demand for decentralized asset allocation. The recovery of liquidity will further stimulate the price increase of risk assets, making 2025 the peak of a new bull market cycle.

2. Investment Strategy Summary: Long-term Steady + Short-term Flexible in Parallel

Facing the market environment in 2025, the optimal investment strategy is to hold core assets steadily in the long term, while flexibly adjusting the allocation to capture short-term market hotspots. Specifically, the following strategies can be adopted:

(1) Long-term holding of coin (BTC) and Ether (ETH) as core allocation

BTC: Continue to play the role of digital gold, favored by institutional capital, with the price expected to break through $110,000 or even higher.

ETH: The growth of Ethereum's Layer 2 and RWA ecosystem may drive the valuation of ETH to rise, and the inflow of capital after the approval of a staking Ether spot ETF will further push up the price.

Suggested allocation: 60%-70% of the investment portfolio (long-term investment)

(2) Focus on growth tracks: DEPIN, RWA, Solana ecosystem, DeFAI

· DEPIN is expected to bring another wave of AI application deployment and expansion.

· The RWA track (Tokenized Bonds, Real Estate, Carbon Credit) will gradually introduce institutional capital, opening up a trillion-dollar market.

· The Solana ecosystem may continue to be an important growth point for Meme, DeFi, and NFT.

· DeFAI: The integration of DeFi and AI may bring a new round of capital efficiency improvement.

Suggested allocation: 20%-30% of the investment portfolio (medium-term investment)

(3) Flexibly capture short-term trends: Meme track, SocialFi, AI Agent

· Meme track: The leading assets like DOGE, SHIB, WIF, as well as emerging Meme projects, may continue to be driven by market sentiment.

· SocialFi: The combination of Web3 social and finance may become a new growth point.

· AI Agent: The large-scale application of AI Agents in the industry may bring new investment opportunities.

· AI Agent: After the current market adjustment, the AI Agent will bring a new round of technological upgrades and application waves.

· Suggested holdings: 10%-20% of the investment portfolio (short-term speculation)

3. Potential market risks and countermeasures in 2025

Although the overall trend of the Bit market in 2025 is positive, we still need to be alert to the following potential risks and do a good job in risk management:

IV. Conclusion: Market Outlook for 2025: The Crypto Industry Moves Towards Maturity, and a New Round of Wealth Opportunities Begins

In general, 2025 is expected to be an important milestone in the development of the Bit market, mainly reflected in:

· Accelerated institutionalization: The continuous promotion of Bit ETF and Ethereum ETF will drive the influx of institutional funds, and the market maturity will be improved.

· Technology innovation drives growth: Technological upgrades such as AI Agent, DePIN, RWA, and Petra will promote the practical development of the Block chain ecosystem.

· Liquidity recovery: The further expansion of the global interest rate cut process will provide financial support for the Bit market, and market confidence will rebound.

· Emerging tracks rise: Investment opportunities driven by market sentiment such as MEME, DeFAI, and AI Agent still exist.

For investors, 2025 may be the year when the Bit market truly enters the mainstream financial system. The coexistence of cyclical bull market and structural growth in the market will bring unprecedented investment opportunities. In this environment, through reasonable asset allocation and dynamic adjustment strategies, investors can not only enjoy the long-term growth dividends of the market, but also flexibly grasp opportunities in short-term fluctuations to maximize asset appreciation.

If 2021 is the year of the outbreak of DeFi and Non-Fungible Token, 2025 may be the year of the deep integration of institutional capital and Block chain technology. In this year, the Bit market may no longer be just a "Bit native player" game, but an important part of the global capital market.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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