"Why are the voices of female entrepreneurs so few in the Web3 industry?"

"Is it because of a lack of ambition, or a lack of strength?"

"Perhaps the answer is not that simple."

In the world of Web3, built by code, cryptocurrencies, and decentralized dreams, Rita, the CEO of Circle Technology, provides us with a unique perspective through her experiences. Her story is not only the growth history of a female leader, but also a vivid interpretation of the "her" power in the Web3 era.

Female Perspective: Empathy and User Experience

"The female perspective is more emotional and has stronger empathy," Rita said straightforwardly.

In her view, one of the core issues in the Web3 industry is how to make it easy for ordinary people to understand and use blockchain technology. And women's empathy is the key to solving this problem. "For Web3 to be widely adopted, it must provide valuable experiences for users."

Rita used the account opening process of Circle Technology as an example to share how she optimized the product design through personal experience. "I will personally experience every page and every sentence to see if it is clear and easy to understand. Friendly customer experience is one of our core competitiveness." She believes that the female perspective can not only help the team better understand user needs, but also provide new ideas for product innovation.

"Demonstration is more convincing than a thousand words," she summarized.

From Alipay to Web3: Curiosity-Driven Transformation

Rita's career is like an "curiosity-driven" adventure.

In 2010, she joined Alipay and witnessed the transformation of Internet finance from Web1.0 to Web2.0. Subsequently, she jumped into the "rabbit hole" of Web3 and began her transformation from traditional finance to crypto finance.

"Learning new things is like an adventure for me," Rita described herself as a person with "insatiable curiosity." When she first encountered Bitcoin and blockchain, it was like opening a door to a new world. "It felt like diving into a bottomless rabbit hole, the more I learned, the more interesting it became, and I experienced what it means to have an endless sea of knowledge."

Her advice is simple: keep your curiosity and be brave to try. "Web3 is a field full of unknowns, but it is this unknown that makes it full of possibilities."

The "Invisible Barriers" of Female Entrepreneurs: Risk Preference and Confidence

"Why are there so few female entrepreneurs in the Web3 industry?" Rita did not avoid this question.

She believes that this is related to the difference in risk preference between genders. "Women may not have as high a risk tolerance as men, but that doesn't mean they are not suitable for Web3." She used the stablecoin track of Circle Technology as an example to explain that women can also shine in fields with long-term thinking, and they don't necessarily have to engage in high-risk occupations.

But she also pointed out that another invisible barrier faced by female entrepreneurs is self-confidence. "Men are more likely to build self-confidence, while women often doubt whether they can really do it." Her advice is: believe in yourself and find your own path. "There are many ways to Rome, and your way can also succeed."

The "Secret Weapon" of Female Leaders: Emotionality

From Ant Financial to the current crypto finance over the decades, as a female leader, Rita's management style is unique. "Female leaders are more emotional in team management." She explained, "We not only focus on the results, but also on the feelings of each person in the process." This "empathy" makes her team more united and more creative.

Rita does not believe that female leaders must imitate the management style of men. "I also think that the management style and style of each leader will be different, and as for how to succeed? Everyone has their own style, the important thing is to find a path that suits you." She emphasized that being able to humbly learn and absorb the ideas of others is also very important. "There are many ways to Rome, and you can succeed in your own way."

Web3 Projects Led by Women: The Future of Niche Markets

When talking about Web3 projects led by women, Rita's eyes lit up.

"Projects like World of Women NFT are a sign of the maturity of the Web3 industry." She believes that projects focused on the female user group are not only a business opportunity, but also an important step in promoting industry diversity.

"Women and men have very different needs and experiences." Rita predicts that more Web3 projects targeting female users will emerge in the future, "This is an overlooked niche market."

Advice for Young Women: Curiosity + Confidence = Infinite Possibilities

For young women who want to enter the Web3 industry, Rita gave two keywords: maintain curiosity and confidence.

"For those who have not yet entered the Web3 industry, understanding the crypto industry through mainstream media may be a high-risk and gambling-like industry, but it is truly an industry that creates customer value and is solving the pain points of traditional finance. It needs talents from all walks of life." She said, "Whether you are a technical expert, product manager or marketing operator, you can find a suitable position here."

Her advice is simple and practical:

Maintain curiosity: Learn new things, enrich yourself, and explore unknown areas.

Believe in yourself: Don't be constrained by external prejudices, find your own path.

Passion for the Payment and Finance Industry

Last year, Rita returned to Asia from Europe to join Circle, and her expectations for herself and Circle became clearer. "My passion for the payment and finance industry, as well as my curiosity about the continuous innovation in this industry, have been driving me forward, and this is also the reason why I joined Circle." She believes that Circle is now in the right time and place. With the continuous clarification of the global regulatory system for stablecoins and the continuous enrichment of the ecosystem, the third-generation global payment system based on stablecoins is taking shape.

"We are making a comprehensive layout from various layers of Web3 payments (client layer, deposit and withdrawal layer, asset layer, clearing layer)." Rita said confidently, "In the next three to five years, stablecoins will become a 'another' currency commonly seen in corporate and personal accounts. I am fortunate to lead Circle to participate in this unstoppable wave."

Epilogue: The "Her" Power in the Web3 Era

Rita has presented us not only with the growth story of a female leader, but also a microcosm of the "her" power in the Web3 era.

She uses empathy to optimize user experience, curiosity to drive cross-industry learning, and confidence to break gender prejudices. She uses her personal experience to validate a point: in the world of Web3, women not only can stand firm, but can also change the future of the industry in their own way.

Introduction to Rita

Rita is the CEO of Circle Technology. Prior to joining Circle Technology, she held key positions at Alipay for 10 years, serving as the European regional manager, responsible for expanding its European business, and also served as the CEO and director of Alipay UK. In addition, Rita has also served as the CEO and CEO of Mode, a licensed virtual currency company in the UK.

Circle Innovation Technology Co., Ltd. is a blockchain-based digital wallet and stablecoin company with two main businesses: the "Circle Wallet" that supports fiat currency payments and the soon-to-be-issued "Hong Kong Dollar Stablecoin". The company recently announced the completion of a $7.8 million Series A1 financing round. In this round of financing, Circle Technology received strategic investments from well-known companies in the industry such as Sequoia China, Hivemind Capital, Aptos Lab, Hash Global, SNZ Capital, Solana Foundation, Anagram and Upward Capital.