Recently, the cryptocurrency market has been turbulent, with the prices of BTC and ETH fluctuating, the limelight of SOL temporarily dimmed, while the BNB ecosystem has been burning hot, attracting global attention.

On March 17, Binance officially launched the "BNB Summer" program, with zero trading fees for Swap trading pairs in the Binance Wallet for six months, and also introduced the "anti-sandwich" compensation policy, completely igniting the enthusiasm of the BSC ecosystem. The opening of the Alpha section allows users to directly purchase low-cap tokens with USDT/USDC, and the on-chain liquidity has surged accordingly.

According to defillama data on March 18, the net inflow of funds to the BSC network cross-chain bridge reached $8.37 million in the past 24 hours, surpassing Noble ($5.98 million) and Arbitrum ($2.75 million), ranking first among all public chains. At the same time, the trading volume of BSC ecosystem DEXs soared to $2.544 billion, surpassing Ethereum ($1.348 billion), with PancakeSwap sitting firmly on the throne as the most active DEX with a trading volume of $1.639 billion.

In this wave of enthusiasm, $Mubarak, with a market cap of $160 million, leads the Alpha section and has become a shining star. However, the heat wave of the BNB ecosystem is far from over, with $CHEEMS, $TUT and $PALU, each with their own unique charm, also becoming the new darlings of the market. Let's dive into the stories of these three tokens and explore their rise in the BSC ecosystem.

Disclaimer: Meme tokens are subject to violent price fluctuations and high risks. Investors are advised to fully assess their risk tolerance and participate cautiously. This article is based on market dynamics and does not guarantee the accuracy or completeness of the content, nor does it constitute investment advice.

$TUT: From Test Coin to Dark Horse of the Ecosystem, Echoing the Rise of $TST

The origin of $TUT is quite legendary. About 10 months ago, a developer created $TUT as a test coin while recording the first token issuance tutorial video for the BNB Chain, initially running only on the testnet and serving the learning scenario. Over time, $TUT migrated to the mainnet, with its narrative gradually upgraded, integrating the three elements of "education + decentralized storage + BNB ecosystem". It is deeply integrated with BNB Greenfield, trying to endow the token with practical value through storage applications (such as paying fees or incentivizing nodes), while also incorporating meme elements to attract community attention. The development path of $TUT reminds people of the previously popular $TST - also a test coin concept in the Binance ecosystem, but it became a phenomenon-level project under the push of market sentiment.

In March 2025, $TUT was selected as the 28th batch of Binance Spotlight Projects and plans to list on the Binance Alpha platform. The frequent interactions of Binance founder CZ have added luster to it, and the community on the X platform hailed it as the "dark horse in the tutorial video". Data shows that the market cap of $TUT has soared from the early $1 million to $266.5 million, with a 24-hour trading volume of $208.92 million. It has surged more than 13 times in the past 7 days, with a 24-hour increase of 350%, showing an amazing momentum. The technical background and Binance's endorsement have laid the foundation for its long-term potential, but the actual results remain to be verified, and the current enthusiasm is more driven by market sentiment, so investors need to be cautious.

$PALU: The Unexpected Carnival of the Palumon Meme

The rise of $PALU can be described as an unexpected carnival driven by the community. In March 2025, the Binance Chinese editor released an organizational chart on the X platform with the "Palumon" meme, and the "King of Memes" Palumon in the top right corner sparked heated discussions. Palumon originates from the popular game "Palumon", where players joke about the hard-working Palumon, reflecting the "ox and horse" life of the working class, and this meme became the inspiration for the Binance editor's narrative.

Binance executive He Yi (@heyibinance) expressed curiosity about this, and the community quickly responded by turning "Palumon" into the $PALU Memecoin, with its market cap once reaching $10 million. X users jokingly said, "Just give the order, and we will support you to become the new CEO," driving the viral spread of this meme.

$PALU is entirely driven by bottom-up community power, without celebrity endorsements or technical whitepapers, and the details of its token economics are still unclear. Its market value growth is due to the spread of meme content on the X platform, such as the creative design of Binance employee ID cards, attracting a large number of retail investors. The latest data shows that the market cap of $PALU has fallen from its peak to $3.3 million, with a 24-hour trading volume of $10 million and a 24-hour drop of 24.28%, indicating signs of market adjustment. If it can be combined with a stronger narrative or deepen its interaction with the Binance ecosystem, its potential may have more room for release, but the lack of technical support makes its long-term prospects questionable.

$CHEEMS: The "Veteran" Engine of Shiba Inu Culture

The story of $CHEEMS began with the deeply rooted Shiba Inu meme "Cheems", whose humorous and amiable image has long been widely circulated on social media. As early as December 2024, $CHEEMS appeared in the BNB ecosystem, positioned as a community-driven meme token, trying to continue the glory of Dogecoin and Shiba Inu. As an "old-school" meme coin on BSC, the project team has shaped Cheems as the "King of Memes" through an advertisement mimicking "The Last Supper", calling on the Doge and Shiba Inu communities to gather together and pursue wealth. This emotional resonance quickly fermented in the low-cost trading environment of the BNB ecosystem, and has recently been further fueled by the "BNB Summer", sparking heated discussions on the X platform.

The token economics of $CHEEMS is centered on fairness, with a total supply of nearly 69 billion billion tokens, of which about 68% (about 47 billion billion) have already been burned, leaving a circulating supply of about 22 billion billion. There are no team reserves, and the number of claimed addresses has reached 65,090, demonstrating a strong community foundation. The 100% fair launch and burning mechanism further boosts market confidence. The latest data shows that the market cap of $CHEEMS has risen to $292 million, with a 24-hour trading volume of $24 million, reflecting the continued heating up of community support and market enthusiasm. As an old-school meme coin, its Shiba Inu-themed propagation power and the low-fee advantage of BSC complement each other, but whether it can sustain the heat in the future still depends on the enduring momentum of the community.

Summary

This carnival in the BNB ecosystem is like a "Hundred Regiments Offensive" in the cryptocurrency market. $Mubarak leads the pack as the king, $CHEEMS ignites the community with Shiba Inu culture, $TUT rides the wave of educational narratives, and $PALU carves out a path with a gaming meme. Some are adorned with Binance's "holy light", some are supported by community faith, and some have simply risen to the market cap rankings with "a funny meme".

But the question is - who will have the last laugh?

Is it $TUT, carrying the educational vision of the BNB ecosystem and steadily moving towards practicality?

Is it $CHEEMS, relying on the residual power of the Doge culture, howling all the way to the top?

Or is it $PALU, continuing to push the "worker culture" with the spirit of the working class?

No one knows. After all, the direction of the cryptocurrency market is more unpredictable than any meme. The only thing that can be said for certain is that on the feverish land of BNB, there are always new legends unfolding, and there are always new "believers" rushing into the battlefield.

Who will be the next dark horse? We'll have to wait and see.