Naver Pay announced on the 19th that it has signed a 'business agreement for KLPGA regular tour ticket sales service and integrated payment system establishment' with the Korea Ladies Professional Golf Tour (KLPGT).

Through this agreement, ticket reservation and payment, and entry services using Naver Pay will be introduced to KLPGA tournaments, allowing golf fans to enjoy the events more easily and conveniently. In particular, the function of Non-Fungible Token (NFT)-based QR ticket through the Naver Pay wallet will be introduced to KLPGA tournaments for the first time.

The Naver Pay wallet is a non-custodial digital asset wallet, where users can store tickets in the form of 'Art', a Naver Pay wallet-exclusive NFT, and use them for event entry or in-venue payments. In addition, users can easily access exclusive benefits, events, and game information.

The two companies plan to expand the services utilizing the 'Naver Pay wallet' for KLPGA game ticketing, payment, and events, starting with the '2025 NH Investment Securities Ladies Championship' scheduled for May this year.

Naver Pay CEO Park Sang-jin said, "Through this agreement, golf fans will be able to experience KLPGA games in a more convenient and innovative way," and "We will continue to expand the service to provide a variety of sports-related content through the Naver Pay wallet."