Deepbrain, a resident company at the Busan Blockchain Technology Innovation Support Center, has developed a blockchain-based power and carbon reduction solution that is drawing industry attention. Energy efficiency technology using blockchain is a promising field in Busan, where carbon reduction demand is high.
Deepbrain was originally a company developing psychological diagnosis solutions through brainwave analysis, but shifted its business direction to energy conservation due to the COVID-19 pandemic.
Deepbrain's solution combines hardware and software to reduce power consumption and visualizes real-time reduction data through Internet of Things (IoT) technology. Blockchain technology is used to prevent data tampering. The company provides visual data showing that 1 kWh reduction results in approximately 0.42 kg of carbon dioxide reduction. Their model, which charges 30% of the saved electricity bill as a subscription fee, has high customer satisfaction as it bills based on actual electricity savings.
CEO Sang-gi Jang stated, "We have established a system where customers can check reduction amounts in real-time and introduced blockchain technology to enhance data reliability. The reduction data stored every 15 minutes cannot be modified and can be used as ESG reporting material for companies."
Deepbrain has already achieved results. Last year, they supplied solutions to public institutions such as Korea Electric Power Corporation, Busan Port Authority, and KEPCO KPS. This year, they plan to expand their market to small business owners, including convenience stores. Additionally, Deepbrain is preparing to enter overseas markets in China, Vietnam, and Canada.
Technology-based businesses combining carbon reduction and energy efficiency are considered a specialized area for Busan's blockchain industry. Busan is a city with concentrated energy-intensive industries such as industrial complexes and shipping, creating high demand for carbon reduction technologies. With the European Union's emissions trading system applying to the shipping industry from 2024, carbon management has become essential.
In addition to Deepbrain, startups like 'Mapsi' and 'Humans Saving the Earth' are also active in Busan. Mapsi provides a fintech platform supporting ship carbon emission rights trading, while Humans Saving the Earth is developing a carbon asset and liability management platform.
